Intuit says the acquisition will help it accelerate acquisition of small-business clients. Read the whole story

Recent campaigns urging people to get vaccinated against COVID-19 show the benefits of demographic targeting, the ad industry argues. Read the whole story

Robbins will also lead movies produced for ViacomCBS' new premium streaming service, Paramount+. Nevins will continue as chief content officer, scripted originals for the … Read the whole story

More than 27% of all traffic to Shopify stores in 2021 to date has come from international buyers. Complexities like currency conversion, language localization, … Read the whole story

A Facebook program known as XCheck gives millions of celebrities, politicians and other high-profile users special treatment. Read the whole story

Adding to the 42% decline for the Summer Olympics, MoffettNathanson says all sports have taken ratings hits. And there could be more to come, … Read the whole story

In addition to websites including TMZ and TooFab.com, Fox will acquire the brand's TV shows and Los Angeles-based tour bus business. Read the whole story

Advertising is on track to surpass $1 billion in digital music revenues this year. Read the whole story

Bedoya, who is founding director of the Center on Privacy & Technology at Georgetown Law, is probably best known for proposing curbs on the … Read the whole story

Half of its upfront sales were based on broader, impression-based metrics, and the network expects this will be a significant trend going forward. Read the whole story

Agencies -- including Dentsu, Havas, McCann and Publicis -- agreed to new global standards for influencer marketing of alcohol, especially to prevent minors from … Read the whole story

Companies are strategizing for the new fiscal year ahead. Read the whole story

Litmus CMO Melissa Sargeant discusses the end of the open rate as a metric, at least on Apple Mail, and how marketers should be … Read the whole story