Even more Millennials -- 71% -- report having paused a streaming ad to shop online, according to latest holiday survey from Roku/The Harris Poll. Read the whole story

Mediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knocked for not being flexible and progressive when it comes to new media … Read the whole story

Net revenue for the first six months of the year nearly doubled to GBP236.7 million ($328 million) with organic growth (which excludes currency and … Read the whole story

Discovery hasn't ruled out the possibility of introducing a completely ad-supported tier of Discovery+, according to CFO Gunnar Wiedenfels. Read the whole story

Rodes family-controlled ISPD says it will help marketers "leverage data-driven marketing across all media." Read the whole story

And retail sales could go as high as $1.3 trillion, Deloitte projects in its 2021 forecast. Ecommerce sales will increase by 11% to 15% … Read the whole story

"The question before this court is whether interstate broadband service will continue to be governed by a single, national set of rules, or instead … Read the whole story

Looking to a more synergistic marketing world for streaming/theatrical movie releases, ViacomCBS saw better theatrical results from its "PAW Patrol" release than it expected. Read the whole story

The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time. Read the whole story

Unique product identifiers include Global Trade Item and Manufacturer Part numbers and brand names in the product listings brands add to Google Merchant Center. Read the whole story

"We wanted to use OOH in cities with high foot traffic, like New York City and Chicago, to show parents that others feel" stressed, … Read the whole story

LinkedIn has told a federal judge that analytics company hiQ Labs, which has been fighting a high-profile battle against LinkedIn since 2017 over its … Read the whole story

The post announcing the challenge has already been liked more than 5K times, and videos using the hashtag have been viewed more than 3.5 … Read the whole story

Find-A-Doc helps people find the right provider for their needs on a healthcare organization's website using natural-language processing to fully understand the patient's query … Read the whole story