Mobile Insider
iPhone users dramatically underestimate the time they spend on the device, and how often they use it -- but actual data shows use is often compulsive. Read the whole story
Over-the-air local TV will grow 28% to $19.3 billion, with digital up 11% to $1.7 billion vs. 2021 -- $15.1 billion and $1.53 billion, … Read the whole story
"Surveillance advertising" is unfair to consumers and harms competition by enabling companies that collect data to use the information to dominate new markets, Accountable … Read the whole story
In a new crackdown on vaccine misinformation, YouTube on Wednesday removed video channels of prominent vaccine critics, including Robert F. Kennedy, Jr, who founded … Read the whole story
Disney+ will reach 284 million global subscribers by 2026, surpassing Netflix's projected 271 million, forecasts Digital TV Research. Read the whole story
The ads.cert 2.0 specifications and guidelines were developed to improve transactions and help make them safe and transparent. The upgrade supports programmatic CTV ad … Read the whole story
- COMMENTARY
An SEC order issued last week shed light on some of the shenanigans that were going on, including the case of an Indian agency … Read the whole story
FCC charges that the streamer continued to operate existing and new platforms without mandatory closed captions even after a warning and the start of … Read the whole story
More than half said they searched for featured products and services on their laptop, tablet or smartphone and visited the advertiser's website after watching … Read the whole story
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head and recruiting long-time eMarketer analyst Nicole Perrin as … Read the whole story
Microsoft Advertising has turned to zero-party data to promote trust and relevance in advertising -- defined as data that comes from people willingly. They … Read the whole story
COMMENTARYGrowth will come from a 20% increase in consumer prices as ecommerce brands cope with earlier ordering and other challenges. Read the whole story
Kantar says 39% of consumers are now satisfied with the "amount of content" on the streamer, up from 25% when Apple TV+ launched in … Read the whole story
Moving into gaming, brand shifts from "primarily broadcast communications to create an ecosystem of experiences for our consumers." Read the whole story
Google today announced new applications for its Multitask Unified Model technology, including multimodal search with Google Lens, Related topics in videos, and new search … Read the whole story
The research provides insight into how brands can improve social media messaging experiences. Read the whole story
The news comes just three months after Pathwire's purchase of Email On Acid. Read the whole story
- COMMENTARY
The virtual pay TV business has been making slow business improvements. But its growth rate -- in terms of adding subscribers -- is slowing. Read the whole story
