• by Joe Mandese  @mp_joemandese, September 30, 2021

Ad industry B2B researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head, and recruiting long-time eMarketer analyst Nicole Perrin as vice president of business intelligence.

Perrin, who joins from principal analyst at eMarketer, was with that research firm for more than 13 years, starting as a copyeditor.

Fisher, who also joined from eMarketer two years ago, will oversee a team that produces more than 65 custom and syndicated reports annually, with plans to expand into new areas of coverage including “connected TV,” “trust and brand safety,” “identity” and “ecommerce advertising.”