RTBlog
I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began covering in the early 1980s. Read the whole story
"There were conflicts of interest between what was good for the public and what was good for Facebook, and Facebook over and over again … Read the whole story
The free, ad-supported streamer is launching an "Ad-Free Movie of the Week" offering. Read the whole story
Google's update for Privacy Sandbox delays testing for several APIs, such as FLoC and FLEDGE, to early next year. Read the whole story
YouTube TV will continue to carry 14 NBCU broadcast/cable channels. Reports say YouTube TV did not get any price protection concerning carriage fees. Read the whole story
Trump's lawyers argue that his continued absence from Twitter could hurt the Republican Party's chances of winning future elections. Read the whole story
It was not only the biggest opening weekend since the pandemic started -- March 2020 -- but the second-best October debut ever, said Comscore. Read the whole story
You & Mr Jones has acquired a majority stake in Brazil-based DP6, expanding its global tech and data capabilities with key partners Google and … Read the whole story
COMMENTARYLarge percentages of TV buyers surveyed by Xandr plan budget increases for DDL, OTT/CTV, addressable and other digital video, but only about half of … Read the whole story
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracking technology that relies on characteristics of users' computers -- may not be … Read the whole story
The trade group Out of Home Advertising Association of America is siding with two ad companies that are urging the Supreme Court to invalidate … Read the whole story
From Jan.-July 2021, the number of people accessing the internet jumped by 10%, with 5.17 billion people, or 65% of the population, logging on, … Read the whole story
Some schools report alcohol sponsorships compromise "their own efforts to combat 'epidemic levels' of alcohol abuse,'" says agency exec. Read the whole story
The company has formed a new global unit called Dentsu Gaming that offers in-game advertising, game production and IP development and other services as … Read the whole story
- COMMENTARY
Nextdoor has created an interactive local guide for neighbors to share how they will celebrate Halloween. This is not the first year they have … Read the whole story
COMMENTARYThe brand defines "connected commerce" as a way to "build brands across both physical and digital worlds." Read the whole story
