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The agency estimated ad spending will grow by 11.6% to $309.8 billion. Read the whole story
by Karlene Lukovitz
MediaRadar estimates that MGM's total U.S. ad spend for "No Time to Die" will exceed $35 million by the end of October. Read the whole story
by Joe Mandese
Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors … Read the whole story
COMMENTARY
by Karlene Lukovitz
Does this "no fuss" device really signal "the end of the set-top box"? Read the whole story
by Wayne Friedman
So far, ABC, ESPN and Fox have pulled in the highest national TV ad revenue -- at $40.6 million, $24.2 million, and $22.7 million, … Read the whole story
by Laurie Sullivan
Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The update, announced Thursday for enterprise-level companies, builds on Google Analytics 4 as a foundation for larger companies and agencies to address measurement needs … Read the whole story
by Laurie Sullivan
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of … Read the whole story
by Laurie Sullivan
The ban, which goes into effect in November, applies to ads as well as websites and YouTube videos that run Google ads and includes … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs. Read the whole story
by Wendy Davis
Google has defeated a lawsuit by Android users who claimed the company misappropriated their cell phone data allotments by allegedly collecting app-related data. Read the whole story
by Wendy Davis
A federal judge has thrown out a lawsuit accusing the company of contributing to copyright infringement by failing to remove retail sites that sold … Read the whole story
COMMENTARY
by Joel Humowiecki, Tom Lillig, Matthew Stewart
The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology. Read the whole story
COMMENTARY
by Keith Brewer, Op-Ed Contributor
Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new … Read the whole story
COMMENTARY
by Josh Perlstein, Op-Ed Contributor
The elimination of third-party cookies plus other universal identifiers alters the marketing dynamic -- and the digital advertising world specifically. Read the whole story
by The Editor
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story