by Karlene Lukovitz
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to to ad-light and ad-free content offerings that deliver relevant ads that allow for … Read the whole story
by Wendy Davis
The "American Choice and Innovation Act" would prohibit dominant platforms from "misusing a business's data to compete against them" and "biasing search results in … Read the whole story
by Karlene Lukovitz
Advertiser partners include Citicorp, Ford, L'Oreal, Pfizer, Rocket Mortgage, Target, Volkswagen and Wayfair. Read the whole story
by Ray Schultz
Almost two-thirds of consumers expect to download at least one new retail app this year, Bluedot reports. Read the whole story
COMMENTARY
by Joe Mandese
An Ipsos study, however, shows ad exec trust ranks lower among U.S. consumers than worldwide. Read the whole story
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by Ray Schultz
Clients can use the combined tools to leverage first-party data instead of third-party cookies, the firms say. Read the whole story
by Laurie Sullivan
Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them. Read the whole story
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Gamers are becoming more amenable to seeing advertising in videogames. Read the whole story
by Steve McClellan
Before co-founding mcgarrybowen in 2002 McGarry rose through the ranks at Y&R to become CEO Y&R Advertising and Vice-Chair Y&R Inc. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google's mobile search now offers a continuous scroll feature. The company's calling it, yes, you got it, "continuous scrolling." Here's why. Read the whole story
COMMENTARY
by Tim Waldenback
One tip: Decide if your ultimate goal is getting new users or increasing exposure. Read the whole story
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by Steve McClellan
The agency has doubled billings in the past year to $200 million by adding clients like Fannie Mae, Ziply Fiber, Strava, Rochester Regional Health, … Read the whole story
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by Laurie Sullivan
Microsoft will shut down its current version of LinkedIn in China to rid the site of social networking features, making it the last major … Read the whole story
by Laurie Sullivan
IronSource, a company that enables brands to manage an app business from one platform, announced today it has entered into an agreement to acquire … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Consumers love to hate Facebook, but they don't stop using it. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The challenges include maintaining data quality and cross-department cooperation, Ascend2 and SharpSpring report. Read the whole story