According to Nielsen InfluenceScope, 86% of brands find it hard to find influencers that are the right fit for their brands' personality and purpose. Read the whole story
The rebrand is reportedly meant to tie the company and CEO Mark Zuckerberg to a focus on the "metaverse," and shift focus away from … Read the whole story
Revenue in the third quarter of 2021 grew 16% to $7.5 billion, with operating income soaring 33% to $1.8 billion. Read the whole story
Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "the worst representation of gamers I think I've ever seen." Read the whole story
The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true … Read the whole story
While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gaming, concludes the digital media … Read the whole story
"Enough with the bogus robotexts that try to trick consumers to share sensitive information and click on malicious links," FCC Acting Chairwoman Jessica Rosenworcel … Read the whole story
One of the key abilities for XClass TV is voice control and search, allowing users to access apps, movies, shows and sports with a … Read the whole story
Affluent households are spending more time with electronic media than they did before the pandemic, a trend that has yet to reverse as the … Read the whole story
The expectation is that 10% of D2C marketers' budgets will go to CTV/OTT platforms in 2022. Read the whole story
Siding with Google, a federal judge has dismissed a lawsuit by members of the right-wing conspiracy group QAnon who claimed the company violated the … Read the whole story
Dubbed Arcadia -- emphasis on the "AR" -- the studio will have specific "clients of record," but will also take on additional "opportunistic projects." Read the whole story
For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read … Read the whole story
Intent data also show agencies reading up on "brand safety" to achieve business goals, protect ad spend and avoid the "bad bots." Read the whole story
Media.Monks Chief Growth Officer Joe Olsen is so passionate about the future of the metaverse that his team compares it to when the internet … Read the whole story
My neighbor has had a connected, high-end electric sports car for about a week. He still can't figure out how to use it. Read the whole story
TikTok's all-new Discover List: "Creators to watch, just for you," features 50 "TikTok stars" in five different categories: Read the whole story
Brave will replace Google in the U.S., U.K. and Canada as the default search engine for its privacy-focused browser and will succeed DuckDuckGo in … Read the whole story