by Karlene Lukovitz
The Q3 total was up by 1.9 million from the 67.5 million reported for this year's second half. WarnerMedia's strategic break with Amazon sacrificed … Read the whole story
by Karlene Lukovitz
YouTube TV was already off of new Roku devices as a result of an ongoing dispute between the two companies over terms for renewing … Read the whole story
by Laurie Sullivan
Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reason that companies will hold back on online ad spend for the holiday … Read the whole story
by Laurie Sullivan
Facebook is focusing heavily on small and-medium-sized businesses, even as the company plans to rebrand. On Thursday it released features to help SMBs drive … Read the whole story
by Joe Mandese
The analysis reflects a new, more representative composite of U.S. ad-spending data pooled by Standard Media Index. Read the whole story
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by Karlene Lukovitz
D.C. AG adds CEO to suit against Facebook filed in 2018, alleging Zuckerberg participated in Facebook's decisions to allow Cambridge Analytica to improperly use … Read the whole story
by Wayne Friedman
"Clean" rooms offer marketers the ability to match their first-party data with other industry data in a privacy-enabled environment. Read the whole story
COMMENTARY
by Karlene Lukovitz
For long-term business model stability, addressing invasiveness concerns is as or more important than tackling annoying ad repetitiveness. Read the whole story
by Colin Kirkland
There has already been news of Truth Social being hijacked. Trump Media & Technology Group intends to "rival the liberal media consortium" -- and, … Read the whole story
by Wendy Davis
Consumers "would likely be surprised at the extent of data that is collected and combined for purposes unrelated to providing the service they request … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most ABM leaders say their marketing strategy misses the mark, Integrate and Heinz Marketing report. Read the whole story
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More households have hooked up their TVs directly to the internet, giving marketers another way to reach consumers who watch free ad-supported streamers. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft and Amazon announced support for businesses on Thursday, each detailing very different strategies in time for the holiday season. Read the whole story
by Todd Wasserman
"Nearly every one of our eight major client sectors is increasing at a double-digit percentage rate," said company CEO Philippe Krakowsky. Read the whole story
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by Richard Whitman, Columnist
By region Europe and North America were the biggest contributors with growth of 18.4% and 15.5% respectively. Read the whole story
by Ray Schultz
The merger allows CM Group to expand its main focus from email to omnichannel customer engagement, the firm says. Read the whole story
by Wayne Friedman
Thursday's stock price of Digital World Acquisition Corp., the company that intends to merge with former President Trump's new company Trump Media & Technology … Read the whole story