RTBlog
"To be sure, $10 billion can go a long way," GroupM Business Intelligence chief Brian Wieser quips, noting: "It took Facebook almost ten years, through 2013 to spend that much … Read the whole story
MoffettNathanson estimates Q4 TV advertising will be down 1% versus the same period a year ago, largely due to slower scatter TV advertising sales. Read the whole story
Previously, Manas was Chief Media Officer OMD U.S. Those duties will now be handled by Mandy Walis, who has been named Chief Operating Officer … Read the whole story
The pilot will test various approaches to the use of Virtual ID (VID) for television, with the goal of identifying the most accurate model … Read the whole story
GRPs help advertisers plan and measure the viewership for content against target audiences and compare the performance of channels across platforms to optimize investments, … Read the whole story
Twenty years of research advancements have helped elevate AI from a promising idea to an indispensable tool. Now Google says the technology is poised … Read the whole story
"Dune" posted a second weekend total of $15.5 million -- now totaling $69.4 million in revenue. Read the whole story
Canaan Schladale-Zink, Quartile CRO, said increased competition as more companies entered online marketing has become more of an issue than the supply chain. "Now … Read the whole story
Survey data shows how DISQO measured the in-feed performance of TikTok ads -- aided and unaided. Metrics include measuring brand awareness, search for brands … Read the whole story
The FTC this week issued a new policy statement that warns companies against duping consumers into subscribing to services that renew automatically, and also … Read the whole story
Charter Communications still witnessed decent gains in overall video revenue -- up 7%. Read the whole story
Facebook's major rebrand to Meta is distracting. Media Matters for America, a nonprofit media watchdog, wants the public to be aware of what the … Read the whole story
- COMMENTARY
Newspapers typically don't publish claims editors know are false or deceitful. Otherwise, opinion pages would resemble unmoderated comments sections on websites. Read the whole story
The Subaru Esports Hub features 12 gaming stations with PlayStation 4 or PlayStation 5 consoles and state-of-the-art monitors. Read the whole story
A group founded by RKF Jr. is urging a federal appellate court to reinstate claims that Facebook violated the First Amendment by removing posts … Read the whole story
With this update, listeners of a live Space will now be able to replay the conversation and share it on their timelines. Read the whole story
- COMMENTARY
Restrictions can be imposed as long as this is done with regard to democratic norms, the EU says. Read the whole story
COMMENTARYAn iconic out-of-home digital billboard once home to the CNN logo will now begin to display the name of Crypto exchange Gemini. For the … Read the whole story
