by Karlene Lukovitz
Netflix leads in app downloads worldwide, but Disney+ leads in app revenue in both the U.S. and worldwide. Read the whole story
by Laurie Sullivan
Google on Tuesday announced the general availability of "Performance Max," giving advertisers the option to select a marketing objective and choose the conversion goals … Read the whole story
by Laurie Sullivan
"In recognition of the increasingly challenging business and legal environment in China, Yahoo's suite of services will no longer be accessible from mainland China … Read the whole story
by Laurie Sullivan
Pinterest TV launched today with a series of in-app live, original, and shoppable episodes featuring creators to give site users a "daily dose of … Read the whole story
by Wayne Friedman
Core advertising -- excluding political advertising -- was $432.7 million, up from $381.9 million in 2020. Read the whole story
by Karlene Lukovitz
The TikTok app is now available on all Fire TV devices in the U.S. and Canada, and coming to Echo Show devices. Read the whole story
by Wayne Friedman
FuboTV will integrate its first-party addressable data into the M1 platform, where advertisers can merge their customer relationship management data with fuboTV's first-party data. Read the whole story
by Ray Schultz
Lovepop, a provider of pop-up cards and gifts, uses integration to pull a 5% increases in revenue per email sent. Read the whole story
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Amazon, a relative newcomer to the digital advertising market, saw growth of 50% to $8.09 billion in Q3. Read the whole story
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The pandemic led to a significant shift in people’s media consumption habits. They spent more time at home and stayed in touch with each … Read the whole story
by Wendy Davis
A recent decision reviving news anchor Karen Hepp's claims against Facebook will spur online services to stop allowing users to post content, a coalition … Read the whole story
by Wendy Davis
Eyewear company Warby Parker is telling a federal judge that 1-800 Contacts' recent lawsuit over search ads is anticompetitive, and reflects an attempt to … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"Television production" is one of the most-consumed topics by brand marketers and has been climbing since August. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms are using personalization, but many admit they need to get better at it, Ascend2 reports. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type … Read the whole story
COMMENTARY
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Disruptive social media channels are ideal for speaking directly to your brand's fans while also nurturing content creators and causes. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
So we have two big players, each staking out a position in the Metaverse and each with significant obstacles to a winning strategy. Read the whole story