by Wayne Friedman
Disney CEO Bob Chapek believes Disney+ can reach 230 million to 260 million subscribers by 2024 by expanding into new territories. Read the whole story
by Joe Mandese
The ad industry revision comes as U.S. consumer price inflation hits a 31-year high in October. Read the whole story
by Karlene Lukovitz
The stickers will be used first in Venmo's P2P payment platform. Read the whole story
by Karlene Lukovitz
For paid streamers, the good news is that 77% of those who sign up to watch a specific original/exclusive show keep their subscriptions when … Read the whole story
by Wendy Davis
The bipartisan "Filter Bubble Transparency Act" would require platforms to allow users to opt out of personalization based on "opaque" algorithms -- ranking systems … Read the whole story
by Wayne Friedman
CBS says it leads in prime time with 59 billion minutes viewed for its entertainment programming. Read the whole story
by Laurie Sullivan
The "shared vision" between Meta and Microsoft could go further, as they share the same vision of the metaverse. Both companies recently announced their … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The data shows a big increase in "improving the employee experience" and "brand protection," and excitement about "expanding social's impact on other departments" -- … Read the whole story
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by Wendy Davis
Florida's new social media law, which prohibits large web platforms from "de-platforming" political candidates, represents "a quintessential violation" of the First Amendment, industry groups … Read the whole story
by Laurie Sullivan
NortonLifeLock on Wednesday announced a new promise for the Norton brand along with an upgraded identity, signaling a stronger commitment to become the "digital … Read the whole story
by Steve McClellan
The company noted in its Q3 earnings report issued Wednesday that some profits would be diverted to invest in technology and new service areas … Read the whole story
by Steve McClellan
McCann has promoted Monica Tailor to senior vice president, global director of McCann Live, the network’s global social practice. Over the last five years, Live … Read the whole story
by Karlene Lukovitz
The Shark Experience platform, featuring interactive golf-cart screens across 360 U.S. golf courses, is adding Atmosphere's 50-plus ad-supported streaming TV channels. Read the whole story
COMMENTARY
by Helen Androlia
As a brand, what can you do to understand how consumers were seemingly affected in different ways by the pandemic? Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many brands say events have caused them to alter their language, Phrasee reports. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A Vericast survey found only 37% of passengers would not consider streaming TV content in self-driving cars. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Video advertising is the most prominent format for in-app advertising. Read the whole story