by Laurie Sullivan
LinkedIn is experimenting with ways that businesses on its platform can encourage open conversations around business-type products. The company is working with two early … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The iOS15 now accounts for 24% of all Apple opens -- and it's growing. And many of these opens are prefetched, SparkPost reports, which … Read the whole story
by Karlene Lukovitz
Netflix's "Play Something" feature isn't likely to be exclusive to Fire TVs indefinitely, however. Read the whole story
by Wayne Friedman
The partnership with Amagi boosted ad sales and lifted cost-per-thousand prices, Cinedigm says. The company also has ad partnerships with Magnite, Comcast's FreeWheel, Verizon … Read the whole story
by Wayne Friedman
The company, which is calling those commercials 'Green-Light Ads,' did not offer financial specifics. Read the whole story
by Karlene Lukovitz
Surprisingly, even shows with ads based on search histories got high satisfaction ratings from 56%--although it's unclear how ratings for shows with no ads … Read the whole story
by Joe Mandese
Three former top Madison Avenue execs -- Colin Kinsella, Jordan Bitterman and John Seifert -- have joined the advisory board of Faveeo, a company … Read the whole story
by Wayne Friedman
Some supply shortages didn't seem to hurt hardware sales -- which was up 82% to $472 million. Read the whole story
by Wendy Davis
"We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise … Read the whole story
by Colin Kirkland
Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy. Read the whole story
by Ray Schultz
Mobile will account for 49% of all sales, Fluent reports. But Gen Z's online choice may surprise you. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Here's the obvious and the not so obvious as the chip shortage deepens. Marketers will need to learn how to compensate. Read the whole story
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by Wendy Davis
"The Act will affirmatively harm Floridians by exposing them to a range of dangerous and objectionable content that today is screened out by provider … Read the whole story
by Laurie Sullivan
The funding round, led by Bregal Sagemount, represents one of the largest raised for an SEO company and brings Conductor's total valuation of $500 … Read the whole story
COMMENTARY
by Evan Horowitz
For example, livestream shopping offers consumers a new (and convenient) way to interact with brands, fostering an enhanced sense of connection. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
With more people self-directing their own digital journeys, keywords can offer glimpses into their minds. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day One of the ARF's "Attribution & Analytics Accelerator" conference raised as many questions on attribution modeling as it answered. Read the whole story