PolicyBlog
by Wendy Davis, Staff Writer
The data broker Mobilewalla, which has faced questions about its practices since at least last year, has now acknowledged to a U.S. senator that location data collected from app developers … Read the whole story
by Wendy Davis
Two House Democrats have reintroduced a sweeping privacy bill that would impose broad restrictions on companies' ability to use online data for ad targeting … Read the whole story
by Karlene Lukovitz
The bipartisan group of prosecutors from at least 10 states will investigate Instagram's methods for wooing and keeping young people engaged, the effects, and … Read the whole story
by Colin Kirkland
A series of new tools will help both users and advertisers customize and control what they see in news feeds, as well as what … Read the whole story
by Wayne Friedman
NBCU will air 380 games through 2028 on NBC, USA Network, Telemundo, Universo and Peacock, its streaming platform. NBCU beat out Walt Disney's ESPN … Read the whole story
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by Wayne Friedman
The Yahoo DSP will offer access to Peacock inventory on a "programmatic guaranteed" basis, which the DSP says will help "streamline the buying process." Read the whole story
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by Karlene Lukovitz
AT&T's spun-off DirecTV, U-verse and AT&T TV collectively lost 412,000 subs in the quarter. Read the whole story
by Wayne Friedman
Cable TV still commanded the biggest share -- 38% -- which was the same as July, but down from 40% in June. Read the whole story
by Joe Mandese
The new position makes him responsible for development of Dentsu International's 2025 product strategy and roadmap. Read the whole story
by Ray Schultz
Mail Merge for Gmail, from cloudHQ, facilitates bulk personalized emails and texts. Read the whole story
by Laurie Sullivan
Dave Olesnevich, head of product at IBM Watson Advertising and a lead for the working group, recognizes that eliminating and reducing bias is not … Read the whole story
by Laurie Sullivan
Consumer behavior has evolved to address new priorities and limitations in the supply chain and has grown in most categories, a CMO Council report … Read the whole story
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by Ray Schultz
First-party data can be used for adding customers to email marketing lists, GoodFirms reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Few firms say their campaigns are effective, and some have trouble using their data, Simon Data reports. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Netflix claims its South Korean survival drama is its most-watched new series ever - the latest worldwide phenomenon in a string of major global … Read the whole story