Social Media Insider
by Fern Siegel
While the Debt Collection Rule allows debt collectors to remind you of your unpaid obligations on social media, no one else will see the message. Read the whole story
by Karlene Lukovitz
The deal between the largest OTT platform and second-largest app averts a blackout threatened to start tomorrow. Read the whole story
by Tanya Gazdik
Certain brands spent more in late 2020 to make up for a lack of live sports earlier in the year, says iSpot.tv's Stuart Schwartzapfel. Read the whole story
by Joe Mandese
As part of the deal, Helixa clients gain access to Telmar's media-planning tools, while Telmar clients will gain access to Helixa insights. Read the whole story
by Karlene Lukovitz
The newspapers -- inspired by government antitrust suits against the platforms -- seek to recover past damages and establish a new system to enable … Read the whole story
by Wayne Friedman
Nielsen's Gracenote is launching a new tool to predict audiences for entertainment programming on all platforms. Read the whole story
by Karlene Lukovitz
The TikTok Seller app--currently being piloted in Indonesia--is the next step in streamlining the management of campaigns and ecommerce operations for brands that sell … Read the whole story
by Joe Mandese
"That doesn't mean for a second that they should be in television," GroupM's Brian Wieser quipped while presenting. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers can now serve text ads from Spanish ad groups in the U.S. on all devices and publishers. Advertisers with existing Spanish-language campaigns on … Read the whole story
by Wendy Davis
The Senate on Tuesday voted 68-31 to reconfirm FCC Chair Jessica Rosenworcel, a longstanding proponent of net neutrality rules, to the agency for another … Read the whole story
by Wendy Davis
Texas AG Ken Paxton on Monday asked a federal judge to lift his injunction prohibiting the state from enforcing a new law that restricts … Read the whole story
COMMENTARY
by Andrea Palmer, Op-Ed Contributor
It's been a year of explosive growth and incredible upheaval in health. We have identified five trends as we head into what is sure … Read the whole story
by Colin Kirkland
The market is projected to expand at a more moderate 9%, rising to $15 billion next year. Read the whole story
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by Steve McClellan
The paper has been issued in advance of this Thursday's CX Effect+, a virtual event hosted by the 4A's that explores the latest in … Read the whole story
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by Ray Schultz
The new Cloud Connect can help brands connect data in cloud warehouses to ad platforms, the firm says. Read the whole story
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by Laurie Sullivan
DoubleVerify has received Cookieless Certification, an independent verification that data sellers in the digital advertising space are prepared to navigate the loss of third-party … Read the whole story
by Richard Whitman, Columnist
It's part of the holding company's new "Work Your World" employee program linked to the firm's global internal communications network Marcel. Read the whole story
COMMENTARY
by Dan Jurek
For example: Customer conversion rates are dropping. It's likely your brand's loyalty program value proposition isn't compelling enough. Read the whole story