RTBlog
I'm doing my best to channel my inner Ephron today, and I'm going to suggest that if he were alive today, he wouldn't call it "recency" planning. Read the whole story
"A growing patchwork of state laws are emerging which threaten innovation and create consumer and business confusion," dozens of organizations said in a letter … Read the whole story
DirecTV has carried the far-right network since 2017, when a lawsuit forced it to do so. A recent Reuters report put AT&T's relationship with … Read the whole story
Google misled publishers and advertisers about the inner workings of its ad auctions, according to newly unredacted allegations in a 2020 lawsuit brought against … Read the whole story
Netflix is raising its North American monthly price by $1.50 on its most widely used subscription VOD option to $15.49. Read the whole story
"Scream" spent a modest $6.2 million in estimated national TV advertising for its entire campaign to date. Read the whole story
Analysts warn that Netflix -- which witnessed strong over-delivered pandemic-era growth -- might face tougher comparisons in the near-term periods. Read the whole story
A New York-led coalition of 48 attorneys general on Friday asked a federal appellate court to revive allegations that Facebook used a "buy-or-bury" strategy … Read the whole story
There were 13% more shows in 2021 -- totaling 559 English-language TV shows, 5% more than the pre-pandemic 2019 year. Read the whole story
Ad promotes site that looks like Target's site, and claims it will check Target gift-card balances. Read the whole story
COMMENTARYTV providers and streamers were two of only three categories that surpassed their 2019 satisfaction levels in 2021. Read the whole story
Websites and apps would have to post short and "easy to understand" summaries of their terms of service, including information related to privacy, under … Read the whole story
Over half doubt their firm's ability to deliver leads, and most lack confidence in their onboarding processes, Openprise reports. Read the whole story
Technavio reports that Asia-Pacific is the largest market for in-game advertising. The increase in penetration of Internet connections along with the increase in smartphone … Read the whole story
4 Mile Analytics was founded in 2017 by Nick Foger in Santa Cruz, CA and has expertise in data analytics, software engineering, UX design … Read the whole story
- COMMENTARY
For example, offer active, not passive, brand experiences. Read the whole story
- COMMENTARY
Many small businesses in Wyoming don't have a website or use search advertising to market or advertise. It's ironic that Sen. Cynthia Lummis is … Read the whole story
- COMMENTARY
The streamer may strike a major deal with Major League Baseball to stream local market games. Read the whole story
COMMENTARYA new sitcom coming to Hulu this week serves as a reminder that when it comes to acquiring TV shows, the TV business today … Read the whole story
