Although premium streaming usage continues to grow,
analysts say growth rates are moderating — and some publicly traded streaming stocks have suffered this year.
The list includes Walt Disney, Netflix and Roku -- down 4%, 15% and 28%, respectively, over the last two weeks.
This investor response comes after a strong pandemic two-year period where streaming-focused platforms and other at-home technology and entertainment companies witnessed strong subscriber and revenue gains.
On Friday, Guggenheim Securities downgraded Disney's profit growth for its direct-to-consumer and theme-park businesses. At the same time, it estimates Disney should boost content spending at the company by some $8 billion -- a positive sign long-term.
Other analysts warn that Netflix -- which witnessed strong over-delivered pandemic-era growth -- may face rougher comparisons in the near-term periods.
For December 2021, Nielsen's The Gauge index says, the share of total day usage for persons 2+ for streaming services was at 27.7% -- slightly higher than the 26% posted in May 2021.
December streaming shows slightly topped the broadcast TV usage share of 26.1%, although it is still well behind cable TV's 37.3% share. The other category-- streaming through cable set-top boxes, DVD playback, unmeasured video-on-demand, and gaming -- was at an 8.9% share.
This is roughly the same as in November, with streaming coming in at 28%; broadcast, 27%; cable, 37%; and other, 7%.
Looking at individual platforms in the streaming category for December, Netflix has a 6.4% share, followed by YouTube with 5.8%; Hulu at 3%; Amazon Prime Video at 2.1%; and Disney+ with 1.6%.