by Laurie Sullivan
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. Read the whole story
by Joe Mandese
Globally, Dentsu is among the most conservative for 2022, but it's the most bullish for U.S. ad growth this year (+13.7%). Read the whole story
by Karlene Lukovitz
Like DirecTV's explanation of why it's dropping OAN, operators opting not to renew carriage deals with Newsmax claim it's all about financial terms, not … Read the whole story
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by Wendy Davis
The Arizona attorney general can proceed to trial against Google on claims that the company misled consumers about the privacy of their location data. Read the whole story
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by Wendy Davis
Online clothing retailer Fashion Nova has agreed to pay $4.2 million to settle allegations that it failed to post unfavorable reviews on its website, … Read the whole story
by Wayne Friedman
Four highly competitive division-round postseason NFL games notched a strong 22% higher average viewership to 37.3 million viewers per game over 2021 (30.6 million). Read the whole story
by Laurie Sullivan
Twitter on Tuesday introduced improvements to its ad capabilities, building off the company's 2021 product roadmap to improve performance advertising and measurement on the … Read the whole story
by Laurie Sullivan
Amid inflation and plummeting stock prices, Microsoft managed 20% gains in revenue to reach $51.7 billion for fiscal Q2 results. Read the whole story
by Wayne Friedman
Television and video content remains the most pirated -- totaling 67 billion global total visits by users to piracy websites. Read the whole story
by Wayne Friedman
Initially, LG Ads will offer campaign performance guarantees on key performance indicators -- reach and frequency, demographics, video completion rates, and conversion metrics. In … Read the whole story
by Ray Schultz
Email open rates have increased as a result of Apple's MPP, while email click-through rates decreased by .3% to 2.3% YoY due to a … Read the whole story
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by Steve McClellan
The new program is designed to help both clients and agencies improve their working relationships to drive growth, reduce costs, and relieve unnecessary friction … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
TikTok will now use data company Zefr to ensure that in-feed ads across North America, the U.K. and the EU are placed in suitable … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Open rates were artificially boosted by Apple's MPP, but more so for promotional emails, Omnisend reporta. Read the whole story
COMMENTARY
by Roy Armale
Data democracy in action: keeping access widespread, but focusing its relevance to make it easier to understand -- and, most importantly, actionable. Read the whole story
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Generating revenue and increasing brand awareness are popular reasons for email campaigns, the Association of National Advertisers found in a survey of marketers. Read the whole story
by Sarah Mahoney
"Brands can't be seen as either too pro-democracy or too pro-China, or run the great risk of offending someone," says Northwestern U. marketing professor. Read the whole story