The three major mobile carriers boast of offering "unlimited" data, but many of the plans they sell are anything but unlimited. Read the whole story
Bill Ackman, long feared as a high-profile activist investor, expressed nothing but praise and enthusiasm for the future of Netflix, even as many other … Read the whole story
The VAB says 33 networks were affected, which in total undercounted 3.7 billion impressions per month -- 1 billion of which was in primetime. Read the whole story
In what's likely no coincidence, hours after Young's catalog was pulled from Spotify, SiriusXM revived Neil Young Radio, a satellite and streaming music channel … Read the whole story
"Consumers receive virtually free access to massive amounts of information online in large part due to the ad-subsidized Internet," the ANA said in written … Read the whole story
TV content sales were up 45% to $4.4 billion. The company also benefited from improved theatrical revenue. Read the whole story
The study also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands. Read the whole story
Initially, LG Ads will offer campaign performance guarantees on key performance indicators -- reach and frequency, demographics, video completion rates, and conversion metrics. In … Read the whole story
Instacart on Wednesday introduced its first display ad units, as well as branded pages that serve as the hub for consumer product goods and … Read the whole story
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augmented reality ecommerce experience. Read the whole story
Few businesses have automated Data Subject Asset Requests, Cytrio reports. Read the whole story
Consumers put far more stock in emotional values beyond basic product function, according to the Brand Keys study of consumer brand loyalty. Read the whole story
Not surprisingly, the No. 1 action is to simply discontinue buying the brand's product or service. Read the whole story
The acquisition of CoreMedia Systems will provide direct and brand response analytics, attribution and media management software to ad agencies and marketers. More than … Read the whole story
Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 … Read the whole story
The Omicron variant has hurt January revenues for 53% of SMBs in the U.S. and 57% in Canada, Alignable reports. Read the whole story
The impact is marginal so far, but SparkPost is advising clients to treat all open events with care. Read the whole story
For example, audience targeting: how granular is too granular? Read the whole story