"Scammers could easily use the tools available to advertisers on social media platforms to systematically target people with bogus ads based on personal details such as their age, interests, or … Read the whole story
Despite revenue gains, the streamer's breakeven date may now be delayed beyond the originally forecast 2025. Read the whole story
Total ad spend leapt 26.4%, to GBP29.7B (US $39.9B), per latest Advertising Association/WARC Expenditure Report. Read the whole story
Teladoc Health (BetterHelp), Capital One, Berkshire Hathaway (Geico), Simplisafe and Comcast led the top 10 podcast spenders for the year. Read the whole story
Disney+ was the No. 2 streaming app by global app store consumer spend in 2021, second only to YouTube, reports App Annie. Read the whole story
The reporting platform now enables media quality measurement for campaigns with CTV data based on device, app, channel, genre, content category and rating, subject … Read the whole story
The VAB report this week cited undercounting with out-of-home TV viewing and made references to the MRC making an "adjustment factor" in linear TV … Read the whole story
Dentsu foresees the growth rate for digital advertising sliding into single digits by next year. Read the whole story
While search and social advertising remain strong, slow growth for both is expected when companies report Q4 2021 earnings. Paid-search ad spend overall rose … Read the whole story
Advocacy groups are urging lawmakers to move forward with a bill endorsed by the Network Advertising Initiative that would restrict government agencies' ability to … Read the whole story
Over 3 billion impressions have been produced from about 12,157 mostly national TV airings of promotional Olympic spots since Oct. 29, 2021, according to … Read the whole story
Of Discovery's 556 shows, 433 TV show titles were released in 2021 with 123 in production. Read the whole story
Facebook Messenger today announced the rollout of in-app, end-to-end encrypted group chats and calls. Attempting to rival Snapchat, Messenger is adding a security feature … Read the whole story
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max. Marketers can transform video ads into digital storefronts and highlight … Read the whole story
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes. Read the whole story
Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data … Read the whole story
The reality of streaming could be divided into two types: Netflix and everyone else. Read the whole story
Most firms have found a way to live with the new privacy restrictions, and even say their business has improved, Best SEO Companies reports. Read the whole story