by Laurie Sullivan
Roku claims its OneView is the first ad-buying platform to enable Nielsen guarantees across TV streaming platforms. Upfront advertisers in OneView will now have … Read the whole story
by Karlene Lukovitz
Google's YouTube banned Bongino last month, after repeated violations of its COVID misinformation policy. Read the whole story
by Karlene Lukovitz
Users will have access to new Warner Bros. movies 45 days after their theatrical release. Read the whole story
by Wayne Friedman
Lovinger will also manage NBCU's advertising with the U.S. Olympic and Paralympic Properties group for all Games through 2032, to include sponsorship sales for … Read the whole story
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by Wendy Davis
Macy's must face a class-action complaint for allegedly purchasing access to a Clearview AI's facial-recognition database, a federal judge has ruled. Read the whole story
by Wayne Friedman
TV ad spend on AVOD platforms is forecast to grow 43% to $11.2 billion from $7.8 billion in 2021. MoffettNathanson expects the largest component … Read the whole story
by Colin Kirkland
Pinterest has rolled out Try On for Home Decor in the U.S., allowing shoppers to "try before they buy" various home-based items via AR. … Read the whole story
by Wayne Friedman
ViacomCBS says four different spots will air in various shows, including the Winter Olympics, CBS/TNT's "March Madness" college basketball tournament, the NBA All Star … Read the whole story
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by Ray Schultz
Email personalization is the top method, with chatbots now in second place, Persado and Coresight Research report. Read the whole story
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Comparisons with 2020 will be more difficult because the company moved its yearly Prime Day sales event back to its regular schedule in July. Read the whole story
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by Wendy Davis
"Apple's anticompetitive policies increase consumer costs; reduce consumer choice; reduce the quality of the consumer experience; and reduce innovation," Consumer Federation of America, Match … Read the whole story
by Ray Schultz
Most consumers are comfortable with companies having their email and other details if they get something out of it, Google and Boston Consulting Group … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Social is now first, and email has slipped slightly as a source of leads, Sagefrog Marketing Group reports. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers can access the data requested from the URL Inspection Tool in Google Search Console. Read the whole story
by Tanya Gazdik
Nissan, which has not advertised in the Big Game since 1997, released two 15-second teasers of "Thrill Driver," featuring Eugene Levy. Read the whole story
COMMENTARY
by Corinne Casagrande
Despite the extra fee, participating in buy now, pay later programs can help marketers bring in customers. Read the whole story
by Tanya Gazdik
To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story