by Karlene Lukovitz
CFO David Wehner said Apple's iOS privacy policy changes could negatively impact Meta's 2022 advertising revenue "in the order of" $10 billion." Read the whole story
by Wayne Friedman
NBC has sold out all ad inventory for Super Bowl LVI across NBC, Telemundo and all digital platforms including Peacock. More than 30 new … Read the whole story
by Wayne Friedman
Zucker's departure comes in the wake of the soon-to-be-closed deal in which Discovery Inc. would be buying a majority stake in WarnerMedia, owner of … Read the whole story
by Colin Kirkland
On Monday, software and cybersecurity company Norton LifeLock introduced a new feature intended to help customers better protect their social media accounts from harmful … Read the whole story
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by Wendy Davis
"Big tech companies are not friends to journalism," Sen. Amy Klobuchar said Wednesday at a hearing on a bill that would allow news organizations … Read the whole story
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by Wendy Davis
IAB Europe's transparency and consent framework "fails to comply with a number of provisions" of the General Data Protection Regulation, the Belgian Data Protection … Read the whole story
by Wayne Friedman
Roku and Amazon Fire TV claim near parity with U.S. monthly active users -- 56.4 million for Roku and more than 50 million for … Read the whole story
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by Ray Schultz
More U.S. shoppers relate to the brand than the purchase, customer service or the relationship, Havas CX reports. Who are the winners? Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
In fact, 14 of the top 20 sites declined by double digits, according to analysis by TheRighting, which tracks the activities of this media … Read the whole story
by Wayne Friedman
Amidst expectations that the November midterm elections will build TV news viewing, cable TV news networks have had a relatively slow January start. Read the whole story
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by Wayne Friedman
Four schemes may have cost publishers $1 million to $5 million a month, including one that artificially inflated inventory volume, directing media investment away … Read the whole story
by Laurie Sullivan
MediaRadar, an ad intelligence platform, has seen massive growth for BNPL since 2020 that surpassed $110 million for the first time in 2021. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms say they are effective at collecting and analyzing data, Ascend2 reports. Read the whole story
by Laurie Sullivan
Consumer insights platform DISQO analyzed traffic data from its platform to determine patterns in consumer engagement with, and attitudes about, new online financial services … Read the whole story
COMMENTARY
by Whitney Fishman Zember
The notion of subscriptions will continue to evolve and play out in how brands and platforms facilitate a metaverse and the variety of experiences … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Data enables the chance to merge together previously disparate activities into a much more streamlined and efficient collection of experiences. Read the whole story
by Steve McClellan
Publicis gained momentum in the second half of last year. Fourth-quarter organic growth was 9.3% vs. Q4 2020 and 5% ahead of Q4 2019. Read the whole story