by Wayne Friedman
NBCU's Beijing Winter Olympics opening ceremony sank to a new Olympic linear TV viewing low -- 8.7 million prime-time viewers Friday night, according to … Read the whole story
by Karlene Lukovitz
The group aims to help the digital advertising industry find alternatives to third-party cookies and adapt to new privacy regulations. Read the whole story
by Karlene Lukovitz
Although the shutdown threat is almost certainly just saber-rattling, Meta appears determined to stop the EU from forcing it to suspend transfers of EU … Read the whole story
by Karlene Lukovitz
Meta is reportedly revaluating its 2020 policy of blocking new ads a week prior to the election, as the 2022 mid-terms approach, but hasn't … Read the whole story
by Wayne Friedman
Embattled Peloton Interactive is being targeted by possible suitors, including Amazon, according to a "Wall Street Journal" report on Friday. Read the whole story
by Colin Kirkland
Every person who attends Super Bowl LVI on Feb. 13 will receive an official NFT ticket. The mobile tickets will also act as a … Read the whole story
by Wendy Davis
The House of Representatives on Friday passed a bill that would require online marketplaces to proactively police their platforms for counterfeits in order to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
First-party data will be essential as third-party cookies disappear, and firms will need a multichannel approach, Act-On Software says. Read the whole story
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The portion of marketing executives who said they expect their in-house work to increase somewhat or significantly fell from 63% to 37% in the … Read the whole story
by Richard Whitman, Columnist
In 2020, when the pandemic was raging, marketers were focused on other priorities like preventing their companies from falling off a cliff. Read the whole story
by Ray Schultz
Jewelry produces the highest engagement rates, and health & wellness have the lowest, flexEngage reports. Read the whole story
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by Laurie Sullivan
Ten review management platforms were put on notice by the FTC. Letters went out to the publications, placing them on notice that "avoiding the … Read the whole story
by Wendy Davis
The "sadly misguided" EARN IT Act "will not protect children, stop the spread of vile child exploitation material or target the monsters that produce … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Powered through the listings in the MSN Autos Marketplace, Microsoft Bing now has new automobile search features to enable people to find the ideal … Read the whole story
COMMENTARY
by Katie Wagner
If you're unfamiliar with employee experience design, think about it as similar to customer experience, but targeting your employees. Read the whole story
COMMENTARY
by John Weiss, Op-Ed Contributor
The real pressure in living rooms on Super Bowl Sunday will clearly be experienced by the agency and brand executives that decided to pay … Read the whole story