by Wayne Friedman
As NFL games gain popularity, one industry estimate predicts live Super Bowl TV viewing will return to growth -- rising between 117 million to … Read the whole story
by Karlene Lukovitz
To date, no streamer has won best picture -- but with 12 nominations in all, "Power of the Dog"'s odds would seem promising. Read the whole story
by Karlene Lukovitz
Having three or more services appears to tip the odds in favor of adding AVODs. Read the whole story
by Laurie Sullivan
Since third-party cookies and identifiers power addressability and programmatic RTB, up to $10 billion of sell-side annual revenue is in jeopardy, an IAB report … Read the whole story
by Karlene Lukovitz
SVOD accounted for 78% of the record $32.3 billion in home entertainment overall. Read the whole story
by Wayne Friedman
Fox Corp.'s long-term plan -- a focus on live sports and live news -- is resulting in growth, CEO Lachlan Murdoch touted in an … Read the whole story
by Colin Kirkland
On Peacock TV's TikTok channel Feb. 8, Jennifer Lopez and Maluma will perform songs from their new film, "Marry Me" to promote the film, … Read the whole story
by Steve McClellan
The company's stock shot up nearly 6% in after hours trading Tuesday after it released results for Q4 and full-year 2021. Read the whole story
by Wendy Davis
A California resident wants a federal appellate court to revive her lawsuit alleging that Apple wrongly distributes gaming apps that let players use virtual … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The latest revision focuses on Performance Max and Discovery campaigns, including more support for other search engines. Read the whole story
by Wendy Davis
Ad companies that rely on "fingerprinting" techniques to track mobile users across apps for ad-targeting purposes must notify people that their data is being … Read the whole story
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by Karlene Lukovitz
Client demand will determine the timing of rollouts in other markets. Read the whole story
by Colin Kirkland
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reality campaigns for top entertainment brands. Read the whole story
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by Colin Kirkland
The PTA is celebrating its Safer Internet Day Feb. 8 and from Feb. 7-11 will offer an interactive series to teach caregivers and PTA … Read the whole story
by Joe Mandese
The long-time marketer and industry consultant, best known as CMO of Subway, died Tuesday as a result of a snowmobiling accident in Southwestern Montana. Read the whole story
by Laurie Sullivan
Running a search engine and running Tinder is 90% a product problem -- the solution is content, said Yahoo CEO Jim Lanzone, adding: "The … Read the whole story
by Wayne Friedman
"The million-dollar question is whether today's young consumers will always prioritize non-traditional content - or whether they'll start to resemble older consumers as they … Read the whole story