by Wayne Friedman
Disney+ added 12 million global subscribers, helping to boost the company's D2C revenues 34% to $4.7 billion for the period. Operating losses were expected … Read the whole story
by Karlene Lukovitz
Higher percentages report paying more attention to streamed ads than ads on traditional cable or satellite, in a survey conducted for TransUnion. Read the whole story
by Wendy Davis
"I have been subject to unrelenting, unfair, and outright false criticism and scrutiny," FCC nominee Gigi Sohn told the Senate Commerce Committee at an … Read the whole story
by Tony Silber
The move is not a cost-savings measure, CEO Vogel said, but an embrace of the inevitable digital future for the affected brands. Read the whole story
by Laurie Sullivan
Google announced an improvement to its ranking systems Wednesday, giving local news publishers a boost in visibility and traffic in search results and Google … Read the whole story
by Joe Mandese
The long-time marketer and industry consultant, best known as CMO of Subway, died Tuesday as a result of a snowmobiling accident in Southwestern Montana. Read the whole story
COMMENTARY
by Bill Duggan
Tony Pace's tenure as ANA chairman coincided with our media transparency probe. It made the entire industry uncomfortable, but we couldn't have done it … Read the whole story
by
As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge. Read the whole story
by Wendy Davis
The Southern Poverty Law Center on Wednesday urged the Supreme Court to reject a church's request to reconsider longstanding precedent requiring public figures to … Read the whole story
by Fern Siegel
In the newly created post, Borges is charged with all branding, communications, social media and streamlining the MullenLowe Awards submission process. Read the whole story
by Ray Schultz
The new tools allow brands to drive contextualized email, push, in-app and text messages, the company notes. Read the whole story
by Ray Schultz
A rapid response to queries is essential -- preferably by social or email, Emplifi reports. Read the whole story
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by Richard Whitman, Columnist
The survey, from Adtaxi, found that just over half (51%) plan to watch the old-fashioned way-on broadcast or cable TV. It also queried respondents … Read the whole story
COMMENTARY
by Russell Kern
Technology plus marketer ingenuity offers the speed and relevance necessary to keep pace with the changing dynamic of the consumer marketplace. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Personalization and transparency are key drivers of customer loyalty, Redpoint Global reports. Read the whole story
COMMENTARY
by Joe Mandese
The highlight of my week was seeing Neal Stephenson describe the state of the internet to a roomful of its leaders at the IAB … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Future fuboTV subscribers will need to pay a three-month subscription package fee to join, even as other companies are increasingly looking to hold on … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Even after all of the uncertainty and chaos that characterized "Jeopardy!" last year, the host job is still up for grabs. Read the whole story