by Karlene Lukovitz
Adding TV shows to its existing movie offerings is part of YouTube's push to compete for CTV ad buys with FASTs and free tiers … Read the whole story
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by Todd Wasserman
In the U.K., Australia, India, Spain and Singapore, regulators have begun looking at crypto ads, but there is little regulatory action so far in … Read the whole story
by Joe Mandese
"This means Dentsu would be able to match client and proprietary data from their powerful M1 platform directly to the NBCU ID," NBCU's John … Read the whole story
by Wayne Friedman
"As we head into the upfront season, we wanted to make it clear that, at this moment in time, we will be transacting against … Read the whole story
by Joe Mandese
The huge share of ad budgets gives NBCU a big share of mind with advertisers and agencies as it presents this year's "developers conference" … Read the whole story
by Laurie Sullivan
Adobe on Tuesday reported Q1 FY22 financial results, reporting record revenue of $4.26 billion -- up 9% year-over-year. Q1 profit rose to $1.266 billion. Read the whole story
by Laurie Sullivan
Pathmatics data shows the shift in digital spend by brands and sectors running ads in the U.S. related to developments in Ukraine -- from … Read the whole story
by Sarah Mahoney
Latest financial reports show the apparel giant hurdling past supply chain issues. Revenues grew 5% to $10.9 billion. Read the whole story
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Good personal experiences help to build trust in brands, while "bad" personalization can be destructive. Read the whole story
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by Colin Kirkland
The research aims to help teens, parents and caregivers make informed choices when using technology, and establish neuroscience behind the narrative on social media's … Read the whole story
by Laurie Sullivan
An AppsFlyer report examines and measures the impact of Apple's App Tracking Transparency feature on the mobile ecosystem, from iOS and Android to gaming … Read the whole story
by Steve Ellwanger
In video, youths smugly dismiss the threat of climate change as "it's not my priority" -- but then get serious and say "If we … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Most shoppers now begin their product searches on digital channels, and studies show 1 in 3 store purchases begin online. Ecommerce will make up … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Spectrum News is starting up special coverage of news events anchored by a national news anchor seen network-wide -- airing on every local-based Spectrum … Read the whole story
by Richard Whitman, Columnist
A video about the effort, narrated by actor Peter Coyote urges all Americans to participate in a bid to defeat "Trumpists and authoritarians from … Read the whole story
COMMENTARY
by Elise Stieferman
Only 21% of marketers view sales as a success metric for video campaigns, despite 81% indicating video has had a direct impact on their … Read the whole story