Around the Net
Instacart Tweaks Brand Identity
- Progressive Grocer, Tuesday, March 22, 2022 5:46 PM
Online grocery delivery platform Instacart is introducing abrand identity that company execs says better reflects its evolution. The refresh, which features a new color palette, retains Instacart’s carrot graphic but includes a new logo, wordmark and typography. “The original carrot has been transformed into a flexible symbol to represent ‘shop’ and ‘savor,’ terms the company says are part of its value proposition,” per Progressive Grocer.
