Advertisers in categories including apparel, handbags and footwear can now automatically convert 3D creative for ecommerce use on the Meta social platforms. Read the whole story

And by 2026, TV ad spending will be just 14.3% of the total ad spend, according to Insider Intelligence Read the whole story

The update provides some nuanced information on where big measurement suppliers stand in the process, including iSpot.tv, Comscore, and Nielsen. Read the whole story

Neustar was allegedly commissioned to "hack servers from highly-sensitive locations," including Trump Tower and the White House, Trump alleges in a new lawsuit. Read the whole story

Snap's first Oscars TV spots honor deaf and hard-of-hearing communities, and feature Snapchat's AR fingerspelling Lenses, which encourage users to learn American Sign Language … Read the whole story

DoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend" … Read the whole story

Broadcast and cable viewing continues to sink dramatically due to the growth of premium streaming TV, while live time viewed has remained virtually unchanged. Read the whole story

Snap may finally hold a significant clue to the next generation of search. Here's why it's important. Read the whole story

Google receives about 20 million daily review contributions from people using Maps. On Thursday, the company shared insights about the process, the technology, and … Read the whole story