by Wayne Friedman
This year, four games have exceeded 10 million viewers, vs. none last year. The games are still 3% lower vs. 2019. From the First … Read the whole story
by Wayne Friedman
Jump Ads enables programmers and marketers to give consumers the option to jump to supporting apps to continue their smart TV viewing. Fox Television … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers and developers paid much more for a conversion in Apple Search Ads during Q4 2021 than they have in the past, according to … Read the whole story
by Ray Schultz
Shoppers want to be treated as individuals, and will share data -- and pay more -- when they are, CTP reports. Read the whole story
by Karlene Lukovitz
Google expands efforts to fight misinformation with a new label about "highly cited" sources and an enhancement of its alerts regarding "rapidly evolving topics." Read the whole story
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by Karlene Lukovitz
Direct subscriber acquisition enables data collection and analysis for identifying unprofitable subscribers and optimizing acquisition and retention strategies, points out Parks Associates. Read the whole story
by Laurie Sullivan
The research focused on determining the activities associated with "interest" on Facebook, as well as the accuracy of user interests from participants worldwide. Read the whole story
by Laurie Sullivan
The company also suspended nearly 270,000 accounts from its network, attributing the increase in monitoring to AI. While there were many new patterns, fake … Read the whole story
by Wayne Friedman
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by HBO Max and Hulu, then YouTube and Discovery+. Movies had the highest co-viewing … Read the whole story
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Brands that improve viewability, brand safety and ad-fraud prevention are more likely to see gains in their conversion rates. Read the whole story
by Wendy Davis
An anti-piracy proposal that would require companies to use as-yet-undeveloped filtering tools poses a risk to users' privacy, as well as their ability to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Brands spent more on paid sources in 2021, but earned/unpaid still drives almost all traffic for some industries, Contentsquare reports. Read the whole story
by Colin Kirkland
Getty Images found that two in three women worldwide still experience body bias. Among the top issues are body shape or size, age, and … Read the whole story
by Richard Whitman, Columnist
Charter clients include The National Hair Loss Foundation, grassroots group Won't You Be My Role Model and the Williams family. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Web3 ad tech won't be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. Read the whole story
COMMENTARY
by Nick Chasinov, Op-Ed Contributor
While agencies should prioritize customer service, it's time for leaders to recognize when a client isn't a good fit. This approach doesn't cast clients … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some early indications of a 2024 Presidential marketing strategy don't look healthy for the former President. Read the whole story