by Karlene Lukovitz
Securing distribution on Roku devices is critical to the now two-week-old streamer, which still lacks deals for access through Google TV, Android TV, and … Read the whole story
by Laurie Sullivan
Digital ad revenue in the U.S. rose 35% to $189 billion last year as marketers spent more to reach consumers, according to a report … Read the whole story
by Wayne Friedman
Linear TV networks under the new company including TNT, TBS, CNN and now Discovery Channel, HGTV, Food Network, and Investigation Discovery, now comprise an … Read the whole story
-
by Wendy Davis
Apple, Facebook parent Meta and Google say Section 230 of the Communications Decency Act protects them from liability for allegedly distributing gambling apps. Read the whole story
by Colin Kirkland
The first tool, allowing Horizon Worlds creators to sell virtual items and effects in the worlds they are developing, is now being tested by … Read the whole story
by Karlene Lukovitz
The new feature goes beyond the 'Thumbs Up' indicator to let users tell Netflix when content really strikes a chord with them. Read the whole story
by Laurie Sullivan
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform based in France. Read the whole story
by Laurie Sullivan
Mom says all she wants is time with family on Mother's Day. But her click behavior tells another story, according to data from Microsoft … Read the whole story
by Laurie Sullivan
Tinuiti takes the lead for PacSun's analytics, creative, display, paid search, paid social and shoppable media initiatives to increase awareness and reach more buyers … Read the whole story
by Ray Schultz
Most lack the technical ability to deploy new technology, Clevertouch reports. Read the whole story
by Wendy Davis
"Nche Noel Ntse has been perpetrating a puppy fraud scheme to exploit the COVID-19 pandemic for personal gain, while taking advantage of unsuspecting and … Read the whole story
-
by Todd Wasserman
TikTok "has moved well beyond its roots as a lip-syncing and dancing app; it...fosters deep connections with creators that keep users engaged," says analyst. Read the whole story
by Laurie Sullivan
Two students studying in Russia went public late last week on LinkedIn with claims that Google rescinded their internship offers while studying at a … Read the whole story
-
by Laurie Sullivan
Audigent on Tuesday will launch integrations with audience segments from Comscore to support cookieless targeting, changing the way advertisers curate and buy programmatic ad … Read the whole story
COMMENTARY
by Seth Hirsch
The key is shifting from trial and acquisition to retention and targeted customer development. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Video works well both in the pre- and post-purchase stages of the customer journey, Brightcove and Ascend2 report. Read the whole story
-
by Richard Whitman, Columnist
CFO John Rogers had total compensation last year of about $6.2 million, versus just under $5 million for CEO Mark Read. The difference appeared … Read the whole story