by Wayne Friedman
Effectv has struck a deal with Comscore for its local TV measurement product, to be a "new form of currency" for Comcast's local cable … Read the whole story
by Richard Whitman, Columnist
OMG's new private marketplace went live April 8 and includes inventory from retail vendors/networks such as Cooler Screens, GSTV, Grocery TV, Lightbox, and others. Read the whole story
by Karlene Lukovitz
More than 40 U.S. and international publishers are already using the Dynamic Stories feature to automatically flow content from their RSS feeds into Snapchat's … Read the whole story
by Karlene Lukovitz
CNN has not released actual numbers for the service, and claims it's happy with the early results. But knowledgeable sources are reporting less positive … Read the whole story
by Wayne Friedman
The final round of "The Masters" with Tiger Woods scored 10.2 million Nielsen-measured viewers -- the highest-rated golf event since 2019, when Woods won … Read the whole story
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by Wendy Davis
Companies that participate in the collection and sale of location data describe their practices in confusing language, bury disclosures in lengthy privacy policies, or … Read the whole story
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by Laurie Sullivan
Audigent on Tuesday will launch integrations with audience segments from Comscore to support cookieless targeting, changing the way advertisers curate and buy programmatic ad … Read the whole story
by Colin Kirkland
The first tool, allowing Horizon Worlds creators to sell virtual items and effects in the worlds they are developing, is now being tested by … Read the whole story
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by Wendy Davis
"Data hungry companies would be able to avoid our privacy rules and once again track our users against their will," Apple CEO Tim Cook … Read the whole story
by Karlene Lukovitz
Programmatic advertisers spent at least $250,000 on the apps in Q4 prior to their delistings, estimates Pixalate. All but eight of the apps were … Read the whole story
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Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons. Read the whole story
by Laurie Sullivan
Outbrain's Paul Knegten spoke about the future of advertising and what Outbrain is doing for journalism and newsrooms with "Search & Performance Marketing Daily." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
DuckDuckGo may have begun as a private search engine, but on Tuesday it debuted a web browser to run on Macs, now in Beta, … Read the whole story
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by Laurie Sullivan
For publishers, ad quality doesn't begin and end with the ad. The study by GeoEdge and WhizzCo highlights how publishers address challenges of quality … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The ARF Audiencexsicence conference opened by putting "impressions" on a nebulous note, but didn't resolve whether "attention" should replace it as currency. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A DISQO study finds a 30-day say-do gap for almost 40% of consumers. Read the whole story
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by Todd Wasserman
Adding an ad-supported tier would expand Netflix's subscriber base and allow Netflix to raise prices. Read the whole story