RTBlog
I'm channeling legendary management consultant Peter Drucker to explain how the inertia of ad industry culture is operating against its own best strategic interests. Read the whole story
Facebook wants appellate court to scrap class-action over allegedly inflated estimates about campaigns' potential reach. Read the whole story
Musk is said to be putting together a plan with partners, and has hinted at trying a tender offer -- but also now faces … Read the whole story
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday that estimates local digital advertising will grow 9%, to $92.8 billion, accounting for … Read the whole story
COMMENTARYWe are entering a new era of Web3 digital publishing in which energy-intensive renditions will increasingly impact the environment. Read the whole story
Nonpaid streaming service households drove growth up from 74% year ago; while paid households relatively flat, reports MoffettNathanson. Read the whole story
"Facebook's efforts to buy or bury nascent competitors continue to harm consumers, and the district court erred in dismissing the complaint." Read the whole story
Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness. Read the whole story
This is the third time in four years that a spring professional football league has attempted to be launched. The USFL says the game, … Read the whole story
The deal includes Sinclair's 19 Bally Sports RSN networks, Sinclair's owned local broadcast stations, Tennis Channel, Marquee Sports Network and the YES Network, in … Read the whole story
Consumers are suffering from digital fatigue and are ready for outdoor advertising, OneScreen.ai reports. Read the whole story
- COMMENTARY
The "bad guy" image of Ukraine is still being broadcast on state-owned Russian TV shows. But the real news that this is fake comes … Read the whole story
"Fans want an end-to-end experience, from the actual event itself to digital content afterwards," says Jonnie Cahill. Read the whole story
Common search problems fueling rapid growth in returns for retailers -- specifically Amazon -- are becoming a major issue for ecommerce brands, says Joe … Read the whole story
- COMMENTARY
Private-label food and beverages gained share during the Great Recession-mostly outpacing branded growth-and are poised to do the same this year. Read the whole story
- COMMENTARY
Only 7.15% have installed a CDP. And even fewer give themselves the highest score in using customer data, Lemnisk reports. Read the whole story
The Paris-based agency was established in 2017 by Louis Chevant and Sebastien Machard who will maintain their current positions and extend their platform to … Read the whole story
COMMENTARYJoAnne Monfradi Dunn, CEO of Alliant, would like to see a federal privacy law enacted and not rely on each state to have their … Read the whole story
