by Wayne Friedman
Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total … Read the whole story
by Laurie Sullivan
Amazon unveiled a Virtual Product Placement beta program that allows marketers to place "approved products" into participating Prime Video and Amazon Freevee original content … Read the whole story
by Wayne Friedman
The first new ad innovation is Peacock Frame Ad, where a display ad can be "framed" around video content. Speaking at the IAB Newfronts, … Read the whole story
by Karlene Lukovitz
The decision follows Meta's acknowledgment that it needs to focus investments on narrowed priorities. Read the whole story
by Wendy Davis
The Digital Advertising Alliance is rolling out a certification program for companies that issue addressable media identifiers -- meaning mechanisms to identify and recognize … Read the whole story
by Wayne Friedman
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps with deeper content for each of its 64 stations in 51 markets. Read the whole story
by Wayne Friedman
The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google said it will donate up to $100,000 of training scholarships for every business in the U.S. Read the whole story
by Wendy Davis
T-Mobile appears to have walked back plans to use subscribers' web-browsing history for ad targeting. Read the whole story
by Wendy Davis
In a mixed ruling, a federal judge has dismissed journalist Alex Berenson's claims that Twitter violated his free speech rights by banning him, but … Read the whole story
by
The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps. Read the whole story
by Joe Mandese
A long-time Omnicom executive who rose to CEO of Omnicom Media Group Digital, before leaving to become president and Chief Digital Officer of Publicis' … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When including all media platforms -- local broadcast, local cable/satellite, radio, digital and OTT -- Kantar projects political advertising could total $8.0 billion this … Read the whole story
COMMENTARY
by Ryan Green
It's becoming a cookieless world. So where do we go from here? First, we need to measure what matters. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Fifty-nine percent of marketers believe it's a fallacy that some customers are more valuable. That may explain why only 25% of firms have achieved … Read the whole story
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by Todd Wasserman
Since a majority (66.9%) of Gen Z-ers receive fewer than 20 emails a day according to one study, marketers using this channel would seem … Read the whole story