U.S. SVOD revenue rose 16.9% in Q1 -- down from 27% in Q1 2021 -- one of many indicators that the pandemic surge has moderated. Read the whole story
They include accepting more representative "alternative media metrics," avoiding extended payment terms, certifying suppliers, and hiking ad spending to boost supply. Read the whole story
Ad load would be about the same as HBO Max's ad-supported tier, lower than other major streamers' AVODs. Read the whole story
Two Illinois residents allege in a new lawsuit that Snapchat is violating a state privacy law by scanning and storing faceprints. Read the whole story
Total day and prime-time TV ad impressions are higher this season so far vs. the year before -- up 6.8% (to 1.88 trillion) and … Read the whole story
A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulting from the pandemic. Read the whole story
The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen. Read the whole story
Ad fraud schemes are up 70% in 2021 vs. the year before, and CTV ad fraud schemes "may have siphoned $140 million from publishers … Read the whole story
The company said it took an approximately $110 million write-down related to exiting its operations in Russia as a result of that country's invasion … Read the whole story
"It's not just scoring against digital units," says Rapport's Chris Olsen. "We can use that perspective for any static screen, as well." Read the whole story
The Israeli company NSO Group on Monday pressed the Supreme Court to review a "dangerously wrong" decision allowing Facebook to proceed with claims over … Read the whole story
Vimeo developed a way to increase the ability for searches to discover videos in Google Search to drive better traffic to websites and platforms. Read the whole story
Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while … Read the whole story
Marriott International on Monday announced the launch of an ad network that will allow brands and retailers to target ads in Marriott apps and … Read the whole story
KFC, number two on the list, "appears to be punching above its weight on social video," notes a recent report. Read the whole story
The upgrade includes personalized agent routing based on customer history and loyalty status. Read the whole story
Shifting business away from traditional media distribution partners has been an issue for years. This includes TV stations and local cable systems. Read the whole story
The tool was created in partnership with Crisp, an open retail data platform, to help marketers quickly adjust their media spend to product availability. Read the whole story
Only 18% of firms say their customer experience is excellent, but 54% feel it is above average, Pedowitz Group and Ascend2 report. Read the whole story