PolicyBlog
"The terror attack in Buffalo has once again revealed the depths and danger of the online forums that spread and promote hate," said New York Attorney General Letitia James. But … Read the whole story
Utah Republican Mike Lee led a bipartisan group of senators in introducing legislation that would focus on "conflicts of interest" in advertising technology and … Read the whole story
Nielsen says this gives media buyers and advertisers an easier way to evaluate CTV inventory and unique reach data -- a new "total" option … Read the whole story
- COMMENTARY
Its current design proposals are focused on supporting mobile devices and apps, but many are asking whether it will support CTV devices. Here is … Read the whole story
TikTok was the only platform to grow its streaming audience share for every sports league measured by Conviva. Read the whole story
Microsoft Advertising held its Activate 2022 Asia-Pacific conference online late Wednesday, an event for the search industry that, like Google's ad summits, has taken … Read the whole story
COMMENTARYThe data is part of Trustpilot's Transparency Report released this week, which analyzes data across its platform to provide an in-depth analysis of the … Read the whole story
This is the first time eBay links can be shared visually through Snap Stories or one-on-one Snaps while still accessing the camera and full … Read the whole story
Streaming has now grown more than four share percentage points from a 26% share when The Gauge debuted in May 2021.Streaming share was at … Read the whole story
Sorrell said that events and circumstances have developed to create a "perfect storm" that will dampen the "strong bounce-back previously expected this year and … Read the whole story
IAS has advanced its product suite to include a Control Panel for reporting and planning. The new capabilities will help consumers better understand the … Read the whole story
- COMMENTARY
Recession market concerns have been amplified this week as TV-based media companies look to stir major interest in the upcoming season for all their … Read the whole story
- COMMENTARY
Programmatic, banner-built ad tech won't win the CTV market. Winning solutions will operate much more like the ad-tech platforms that built our industry in … Read the whole story
- COMMENTARY
Most people have at least one shopping app on their phone, and half have more than four, NewStore reports. Read the whole story
COMMENTARYThe market is sending disruptive intent signals for creative agencies, while big brands also are researching "global business services" in big numbers, suggesting some … Read the whole story
COMMENTARYOn the one hand, Jimmy Kimmel's annual monologue at the Disney Upfront is funny and entertaining. But it is also savage. Read the whole story
