RTBlog
If you had asked me what the hottest ad medium would be coming out of a global pandemic, retail wouldn't have been the first one to come to mind. Read the whole story
The new policy aims to combat false and potentially harmful information during armed conflicts, public health emergencies and natural disasters. To determine whether a … Read the whole story
CNN veteran Meredith Artley had been SVP and editor-in-chief of CNN Digital under former CNN President Jeff Zucker. Read the whole story
"Will the crisis in Russia impact foreign digital advertising markets? That's hardly likely," the report concludes. Read the whole story
COMMENTARYAverage frequency across 30 CTV campaigns of varying sizes was just 4.6, per a study by ANA and Innovid. Duplication rates, costs were also … Read the whole story
Hulu's sub growth slowed to 300,000 in Q1, down from 2.2 million in the year-ago quarter. Read the whole story
Match Group on Friday withdrew its request for a temporary restraining order against Google, which it accuses of unfair monopoly power in its mobile … Read the whole story
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Smart TVs can monitor everything you're watching and sometimes sell that data to marketers. Read the whole story
Abortion ads, which had been averaging about 2,000 airings weekly, soared to nearly 20,000 following the leak. Read the whole story
COMMENTARYThere is an interesting lesson to Fazoli's campaign to bring customer data down closer to the main point of contact between brand and customer. … Read the whole story
Under the agreement, technology and other assets will be shared with the goal of developing metaverse-based services for clients. Read the whole story
COMMENTARY"We already built the bridge between CTV and mobile," said Helen Lum, EVP AppScience. "Now we are having conversations with linear TV networks who … Read the whole story
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Even with the shift to CTV, digital and streaming, advertisers still believe TV networks are among the few places that have value for reach … Read the whole story
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One tip: Study what tropes are trending -- like music clips, sight gags or challenges -- then integrate product messaging into that style or … Read the whole story
COMMENTARYOn "The Great American Tag Sale With Martha Stewart," TV's domestic baroness throws open her gates to sell her own belongings. Read the whole story
Text delivery can fail due to invalid phone numbers and connectivity problems, Twilio SendGrid states. Read the whole story
