by Karlene Lukovitz
Snap is likely to miss its Q2 earnings guidance. Analysts fear all ad platforms will be hit by a consumer spending downturn. Read the whole story
by Karlene Lukovitz
The estimate assumes Netflix can gain about 10 million paid U.S. subscribers and realize about $7 in ad revenue per AVOD subscriber. Read the whole story
by Laurie Sullivan
Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and … Read the whole story
by Wayne Friedman
The estimated media value of advertising from March 23-May 22 placed on streamers' sister TV network airwaves and paid TV advertising was $322.2 million … Read the whole story
by Colin Kirkland
With an Apple AirTag, the suitcase enables buyers to track luggage using the Find My app. It's part of Samsara's Tag Smart collection of … Read the whole story
by
A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"We already built the bridge between CTV and mobile," said Helen Lum, EVP AppScience. "Now we are having conversations with linear TV networks who … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
NetElixir CEO Udayan Bose believes walled data gardens will become more important in the coming year. Google is expected to talk more about it … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars … Read the whole story
by Steve Ellwanger
Ads in magazines encouraged people to tear them out and crumple them --- a process that produced the desired crunchy sounds. Read the whole story
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by Ray Schultz
Consumers want to support small businesses even as they notice more closing, Constant Contact and Ascend2 report. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Apple's move into VR isn't just a question of if the tech is ready, it's also if the market is ready. Read the whole story
COMMENTARY
by Diane Keng, Op-Ed Contributor
McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of … Read the whole story
COMMENTARY
by Dan Eisenberg
Marketers need to balance specialists whose roles increasingly overlap. They need to broaden information sharing to boost performance across disciplines. Read the whole story
by Richard Whitman, Columnist
Both companies said that clients would benefit from the merger of U.S. operations, citing collaborative work the firms did on a recent UK campaign … Read the whole story
COMMENTARY
by Will Johnson
As streaming services focus their offerings, they should be aware of how generational tastes differ. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I fear the death of sarcasm is nigh. That would be a shame, since sarcasm can be a useful way to examine hot-button issues … Read the whole story