Mobile Insider
by Wendy Davis, Staff Writer
The German competition regulator Bundeskartellamt is investigating Apple over privacy settings that require developers to obtain users' consent before tracking them across mobile apps. Read the whole story
by Wendy Davis
The new "Total Cookie Protection" tool aims to prevent ad-tech companies from creating profiles of users based on data collected across sites. Read the whole story
by Karlene Lukovitz
After adding short-form video feature Reels to Facebook, Meta is now planning to adopt TikTok's "fire hose" approach to recommending videos. Read the whole story
by Wayne Friedman
Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: "We are not going to talk about the market," but added: "We are … Read the whole story
-
by Wayne Friedman
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion lower than the amount estimated in an earlier report. Read the whole story
by Wendy Davis
In anticipation of the Supreme Court's possible reversal of Roe v. Wade, Senator Elizabeth Warren on Wednesday introduced a bill that would prohibit data … Read the whole story
by Joe Mandese
Already the longest-running exec director since the council was formed in 1964, Ivie joined in 2000 and his new contract takes him through at … Read the whole story
by Tanya Gazdik
Heightened strategic customer marketing and partnerships are part of the agreement with PepsiCo. Read the whole story
by
About two-thirds of sensior executives said they had implemented metaverse features in campaigns. Read the whole story
by Colin Kirkland
Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But … Read the whole story
by Ray Schultz
Attentive facilitates interactions throughout the customer journey, the company says. Read the whole story
by Joe Mandese
At a time when big marketers are seriously considering the role of Chief Metaverse Officers, Publicis tapped the most Web3 native to serve as … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Digital fatigue is causing many B2B brands to consider physical mail. But many lack the systems to support direct mail personalization, Read the whole story
COMMENTARY
by Joe Mandese
Pitching brand support for sustainability, social justice and other causes may be important, but it's not hooking consumers to pay attention. Read the whole story
COMMENTARY
by Evie Clifton
Due to BeReal's ethos of transparency and authenticity, brands must decide whether its audience resonates with the app. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The news isn't all bad. Here are some positive aspects of past recessions that marketers can use to get through one that may hit … Read the whole story