Video Insider
by Karlene Lukovitz
New tech requirements and revenue terms being implemented by giants like Roku and Samsung exemplify the streaming business's rapidly evolving power structure. Read the whole story
by Colin Kirkland
"Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy," CEO Mark Zuckerberg … Read the whole story
by Wayne Friedman
Although these finals are nowhere near any of the 12 pre-pandemic series from 2008-2019 in terms of viewing, NBA marketers this year took a … Read the whole story
-
by Wendy Davis
An ad industry self-regulatory watchdog on Tuesday issued a warning that could affect ad-targeting plans by broadband providers and other companies capable of tracking … Read the whole story
-
by Richard Whitman, Columnist
The updates will be revealed and discussed during a panel hosted by GARM on the WPP Beach at Cannes today (June 21). An outline … Read the whole story
by Joe Mandese
The outdoor Grand Prix went to Havas' "Liquid Billboard" campaign for Adidas, which features "the world first swimmable billboard" for Adidas' launch of an … Read the whole story
by Laurie Sullivan
The carbon footprint metric breaks down an ad campaign's emissions and includes data on ad tech platforms that contributed. The new metric will be … Read the whole story
by Wendy Davis
Florida officials, tech associations will ask Supreme Court to decide whether the state can enforce a law restricting large social media companies from moderating … Read the whole story
-
by Karlene Lukovitz
The data will be available first on U.S. ad inventory, and expanded to other countries starting in 2023. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Cyber criminals can now obtain a complete workup on a person for $1,115, Privacy Affairs reports. Read the whole story
by Joe Mandese
"From our perspective, we're always interested in exploring new places where we can reach players. And this felt like a really good opportunity to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
San Diego-based Permission, which built its business model on getting permission from consumers to access their data, announced the appointment of former Meta executive … Read the whole story
by
Amid the changes in media and technology, marketing executives are looking to expand their production or sponsorship of original content. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
New, demanding and costly streaming businesses need a lot of attention from legacy media companies. Could they be in a big squeeze going forward? Read the whole story
by Ray Schultz
Every firm has its own definition of Zero Trust, CEO Michael Prince states. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Vidmob plans to announce an SaaS platform that will enable marketers to analyze performance data from video, text, augmented reality and other elements that … Read the whole story