In April, free-trial offers were the No. 1 reason cited by SVOD users for signing up for a service, in an NPD survey. Read the whole story
"Companies that make false claims about anonymization can expect to hear from the FTC," Kristin Cohen, acting associate director for the division of privacy … Read the whole story
"Masquerading as a not-for-profit library, Internet Archive digitizes in-copyright print books on an industrial scale and distributes full-text digital bootlegs for free," four book … Read the whole story
TikTok announced a free program Monday that aims to educate small businesses and prepare them to become advertisers its platform through guides and coaching … Read the whole story
"It is our expectation total advertising budgets would decline modestly with streaming/advertising video-on-demand (AVOD) revenues still growing (although more modestly), while linear advertising revenues … Read the whole story
Consumers are more likely to remember advertising that appears in the context of related content. Read the whole story
Video streaming platforms ramped up paid ad spend by 38% in Q2 this year, but saw lower media value from on-air promos on their … Read the whole story
Customers and prospects are not demanding AMP for Email, according to a study conducted by the Email Sender & Provider Coalition. Read the whole story