Video Insider
by Karlene Lukovitz
In April, free-trial offers were the No. 1 reason cited by SVOD users for signing up for a service, in an NPD survey. Read the whole story
by Wendy Davis
"Companies that make false claims about anonymization can expect to hear from the FTC," Kristin Cohen, acting associate director for the division of privacy … Read the whole story
by Wendy Davis
"Masquerading as a not-for-profit library, Internet Archive digitizes in-copyright print books on an industrial scale and distributes full-text digital bootlegs for free," four book … Read the whole story
by Colin Kirkland
TikTok announced a free program Monday that aims to educate small businesses and prepare them to become advertisers its platform through guides and coaching … Read the whole story
by Wayne Friedman
"It is our expectation total advertising budgets would decline modestly with streaming/advertising video-on-demand (AVOD) revenues still growing (although more modestly), while linear advertising revenues … Read the whole story
by
Consumers are more likely to remember advertising that appears in the context of related content. Read the whole story
by Wayne Friedman
Video streaming platforms ramped up paid ad spend by 38% in Q2 this year, but saw lower media value from on-air promos on their … Read the whole story
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by Ray Schultz
Customers and prospects are not demanding AMP for Email, according to a study conducted by the Email Sender & Provider Coalition. Read the whole story