RTBlog
"Demand has skyrocketed and supply chain woes continue to hamper all segments of manufacturing" for both hardcover and softcover books, according to the Book Manufacturers' Institute. Read the whole story
Shoppable products are integrated throughout the new show "Love Island USA," with QR codes to enable purchases. Read the whole story
With a hefty $3 price jump,, ESPN+ solo is just $4 less than the Disney Bundle. Read the whole story
"The data collected by TikTok on U.S. users, such as browsing and search history, biometrics, location data, and other metadata, would be a massive … Read the whole story
The FCC Chair proposes defining broadband as 100 Mbps downstream and 20 Mbps upstream. Read the whole story
Theatrical national TV advertising continues its recovery, but is still not on par with 2019. North American box-office revenue is 31% lower vs. 2019 … Read the whole story
Most Amazon Prime Day deals were short-duration flash sales, with many using "Prime" or "Black Friday in July" messaging. Read the whole story
Meta is attempting to provide creators on Instagram with a more reliable way to earn a steady income. After testing the Subscriptions feature earlier … Read the whole story
Google has confirmed issues with indexing new content and displaying it in Google Search, starting Friday morning. Publishers and many others have been affected. … Read the whole story
- COMMENTARY
"We view a behavior as more correct in a given situation to the degree that we see others performing it," according to "Influence: The … Read the whole story
CMOs have a variety of ways to obtain data that guide their decision-making, though many are frustrated with the lack of tools to gain … Read the whole story
Trump Golf is making a TV marketing push to re-establish its position in professional golf, including a deal with Saudi Arabia-backed LIV Golf tour. … Read the whole story
Data insights company Signal AI has announced the launch of its External Intelligence Graph, which provides a view into the relationships between a company … Read the whole story
Brands can send text messages to customers when they visit a web page or open an email, the company says. Read the whole story
COMMENTARYRakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-age children and college students to gain insights into their shopping plans and … Read the whole story
- COMMENTARY
Few buying team members fill out forms. The trick is to focus on anonymous researchers and their intent signals, 6sense says. Read the whole story
COMMENTARYThe shift to streaming was highlighted in 2018, when Amazon Prime Video's "Marvelous Mrs. Maisel" won for best comedy. Awareness of these buzzworthy shows … Read the whole story
Publicis Media and Twitter collaborated on a research study that suggests social brand conversation is "the new review." Read the whole story
Other high-performing consumer goods are unexpected, and not nearly as trendy -- including 65-year-old Dove (No. 2) and Procter & Gamble's Febreze (No. 4). Read the whole story
Sports streaming service also launches an NFT marketplace. Read the whole story
COMMENTARYDropp founder Sushil Prabhu is developing a pay-per-use-payment model to support smaller ecommerce transitions. He says consumers should be able to purchase a piece … Read the whole story
