by Joe Mandese
While linear TV continues to have the highest inflation rates, the only medium projected to increase its rate of inflation in 2023 is CTV. Read the whole story
by Wayne Friedman
The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media … Read the whole story
by Karlene Lukovitz
Netflix's U.S. household penetration is now at 61%. Amazon Prime Video grabbed a 20% share of new subs, making it #1 for five consecutive … Read the whole story
by Todd Wasserman
How can marketers navigate the new TV landscape increasingly dominated by over-the-top programming and streaming? John Bishop, VP business intelligence for Advertiser Perceptions, spoke … Read the whole story
by Wendy Davis
If accepted, the settlement will resolve litigation from 2021, when T-Mobile confirmed that hackers had obtained names, birthdates, Social Security numbers and driver's license … Read the whole story
by Karlene Lukovitz
Hulu will now run the original version of a campaign ad for Democratic congressional candidate Suraj Patel, but Hulu makes decisions on a case-by-case … Read the whole story
by Wendy Davis
"Taken together, the Kids Online Safety Act and the Children and Teens' Online Privacy Protection Act would prevent online platforms from exploiting young users' … Read the whole story
by Colin Kirkland
The new Music Revenue Sharing initiative will invite creators on Facebook to include licensed music within their videos and earn a share of in-stream … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Forecast downturns from major digital media players may be ahead of the curve. One major indication: Snap will not even offer "guidance" for analysts … Read the whole story
by Ray Schultz
The company helps users prevent email spoofing, impersonation and phishing attacks, it says. Read the whole story
by Wayne Friedman
The deal is intended to expand Tremor's demand-side market share, the company says. Tremor International bought DSP Tremor Video in 2017. Read the whole story
by Ray Schultz
But critics charge that it would disadvantage ethnic media and small publications. Read the whole story
by Wayne Friedman
The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. … Read the whole story
by Steve Ellwanger
Consumers have charged that A-B InBev is deceptively marketing Ritas, which are malt beverages containing no tequila. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Media companies that are dependent on content must always be feeding the great content beast or die. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The top phishing subject lines globally look as if they were sent by HR departments, KnowBe4 reports. Read the whole story
COMMENTARY
by Kelcey Curtis, Op-Ed Contributor
How do we add pigment to traditional research surveys' shades of gray in today's diverse world? Our culture demands it, and our antiquated research … Read the whole story