"Social media apps may feel the burn, but traditional media will feel disintegrated," predicts Dustin York, a professor at Maryville University who follows media economics. Read the whole story
But stalled revenue growth in the TV business resulted in operating profit and EPS declines. Read the whole story
Apple's recent job board added two specific job posts Wednesday that suggest the company will substantially expand its ad business. The posts, describe a … Read the whole story
"Political advertising revenue is also at all-time record levels, doubling the amount achieved during 2018, the last midterm election year, and 20% higher than … Read the whole story
While VideoAmp has yet to apply for MRC accreditation, Comscore, iSpot and Nielsen remain "under review," with Nielsen claiming a vote will take place … Read the whole story
Consumers are shifting preferences to short-form video, so Facebook chose to do the same. It will shutter Live Shopping on October 1. The company … Read the whole story
Siding with Amazon, a judge affirmed his earlier order dismissing an antitrust lawsuit brought by D.C. Attorney General Karl Racine, who challenged the tech … Read the whole story
A $200-million hack on the Nomad blockchain bridge was followed by an attack on Solana network digital wallets that's so far cost crypto owners … Read the whole story
Broadband provider Charter Communications has settled two lawsuits brought by a coalition of record labels that alleged the company contributed to copyright infringement by … Read the whole story
Producing teen shows that meet performance thresholds has proved tough for major streamers, including Netflix. Read the whole story
Data released Wednesday shows 47% of consumers make a mindful effort to spend less due to cost-of-living price increases and 67% of professionals in … Read the whole story
Operating profit sagged due to losses at The Athletic. But digital subscriptions leaped. Read the whole story
Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in … Read the whole story
Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear family, placed second and "led to a strong purchase intent," noted iSpot. Read the whole story
Twitter is asking for all of Tesla's documents and communications related to Elon Musk's bid to take over the social media company. It also … Read the whole story
Media and marketing executives blamed a lack of training and talent management for the dearth in skills. Read the whole story
It's the ugly truth that more companies are not as settled and cleaned up with their data as you would imagine. Read the whole story
Following Disney+'s and Netflix's embrace of ad options, Apple TV+ is now the lone, big premium streamer without one. How long will that last? Read the whole story