Mobile Insider
What's remarkable is that the advance of disruptive technologies -- everything from mobile ad blockers to Apple's ATT -- hasn't slowed it down. Read the whole story
Streaming viewing in July surpassed cable and broadcast in share of total day viewing for the first time since the launch of Nielsen's "The … Read the whole story
The judges pointed out that Google had not written or edited the content, but had only served a hyperlink. Read the whole story
As TikTok continues to grow in popularity, the company is attempting to make it easier for brands to advertise on the platform by testing … Read the whole story
Less content won't be the only differentiator, as Netflix seeks to encourage conversions to its standard, no-ads service. Read the whole story
Only 3% of local ad buyers currently use Amazon vs. 36% who use Google and 58% who use Facebook, according to a survey conducted … Read the whole story
"PubMatic is an ideal partner as we build out our meaningful media strategy for our brands and help them navigate a shifting addressability landscape," … Read the whole story
Many subscribers sign on with premium streaming services to watch only one TV show, according to Samba TV's Q2 report on streaming and TV. Read the whole story
Bally Sports+ will launch Sept. 26 for $19.99 a month, across all 19 Bally Sports-brand regional sport networks. Subscribers will have access to live, … Read the whole story
A fourth of Hispanic listeners are drawn to podcasts about national news, but most follow it in other ways, Edison Research reports. Read the whole story
One Google exec says younger users are tapping Instagram and TikTok rather than Google. Read the whole story
Metaverse ad agency Luna Market has rebranded to Insomnia Labs, a Web3 ad and technology company focused on bringing major brands like Under Armour, … Read the whole story
COMMENTARYDemocrats think like scientists. Republicans think like marketers. Pennsylvania Lieutenant Governor John Fetterman is a Democrat who thinks like a Republican. Read the whole story
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Targeting and audience segmenting is key. Some consumers have already pulled back on spending, while others have not - yet. Read the whole story
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Midterm political advertising looks to easily outpace 2018 midterm revenue this year -- up to $9.7 billion, according to an AdImpact estimate. But it … Read the whole story
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But almost all companies think they put the customer at the center of everything, and their experience is a good one, Edison Research reports. Read the whole story
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Brand-building and broad-reaching media outperforms performance media over time. And great creative really does matter. Read the whole story
COMMENTARYRepublicans may wax nostalgic for Ronald Reagan's "Morning Again In America," but Cheney is campaigning on something much more fundamental to Americans of all … Read the whole story
