by Karlene Lukovitz
The deals are reportedly worth more than $1 billion per year. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
New research from Gartner says retail marketing budgets are rising, but still short of pre-pandemic levels. Read the whole story
by Joe Mandese
"This is a watershed moment," OAAA CEO Anna Bager said in a statement, asserting "we are in a good position to continue this momentum, … Read the whole story
by Richard Whitman, Columnist
According to the firms, The CBL's mission is to explore how behavioral science can be applied to improve both the effectiveness of marketing messages … Read the whole story
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by Karlene Lukovitz
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safety preferences, say the companies. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google will roll out a sitewide algorithm update it calls the "helpful content update" intended to devalue content written for search engines. In other … Read the whole story
by Laurie Sullivan
Google on Thursday introduced CTV features in Display & Video 360, with features including audience guarantees based on Nielsen Digital Ad Ratings and expanded … Read the whole story
by Ray Schultz
Almost half of all retailers have seen a drop in sales, GetResponse reports. Read the whole story
by Robert Williams
Almost three-quarters of Canadian TV viewers ages 18 to 29 say they watch content on their mobile phones. Read the whole story
by Laurie Sullivan
The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that … Read the whole story
by Ray Schultz
The campaign for AG Josh Stein asks for emergency order blocking enforcement of the law pending an appeal of last week's district court order. Read the whole story
by Todd Wasserman
In a recent study by The Org, 80% of millennials said that their work life would be better if companies were more transparent. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
"Always on governance" is now mandatory -- which means you should not wait a quarter or six months for an audit report. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Pew research informs us that Black, Hispanic and lower-income households are significantly less likely to have fixed broadband in their homes. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Seventy-four percent of all funnels do not make money -- and the main problem is people, according to Full Funnel Performance Marketing, a study … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Could a third party succeed? Not only is there ever-widening polarization between the parties, but at the same time there is ever-mounting political fundraising. Read the whole story
COMMENTARY
by Joe Mandese
And by oxygen, Ipsos political guru Chris Jackson means the ability of the U.S. news media industry to stay focused on what it's supposed … Read the whole story