PolicyBlog
The Internet Archive's online lending program "is merely a new spin on the much-discredited 'space-shifting' or 'format-shifting' argument that internet-enabled infringers from Napster onward have tried and failed to foist … Read the whole story
The deals are reportedly worth more than $1 billion per year. Read the whole story
COMMENTARYNew research from Gartner says retail marketing budgets are rising, but still short of pre-pandemic levels. Read the whole story
"This is a watershed moment," OAAA CEO Anna Bager said in a statement, asserting "we are in a good position to continue this momentum, … Read the whole story
According to the firms, The CBL's mission is to explore how behavioral science can be applied to improve both the effectiveness of marketing messages … Read the whole story
Yahoo's DSP can now use pre-bid inventory filters to fine-tune brand safety preferences, say the companies. Read the whole story
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Google will roll out a sitewide algorithm update it calls the "helpful content update" intended to devalue content written for search engines. In other … Read the whole story
Google on Thursday introduced CTV features in Display & Video 360, with features including audience guarantees based on Nielsen Digital Ad Ratings and expanded … Read the whole story
Almost half of all retailers have seen a drop in sales, GetResponse reports. Read the whole story
Almost three-quarters of Canadian TV viewers ages 18 to 29 say they watch content on their mobile phones. Read the whole story
The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that … Read the whole story
The campaign for AG Josh Stein asks for emergency order blocking enforcement of the law pending an appeal of last week's district court order. Read the whole story
In a recent study by The Org, 80% of millennials said that their work life would be better if companies were more transparent. Read the whole story
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"Always on governance" is now mandatory -- which means you should not wait a quarter or six months for an audit report. Read the whole story
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Pew research informs us that Black, Hispanic and lower-income households are significantly less likely to have fixed broadband in their homes. Read the whole story
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Seventy-four percent of all funnels do not make money -- and the main problem is people, according to Full Funnel Performance Marketing, a study … Read the whole story
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Could a third party succeed? Not only is there ever-widening polarization between the parties, but at the same time there is ever-mounting political fundraising. Read the whole story
COMMENTARYAnd by oxygen, Ipsos political guru Chris Jackson means the ability of the U.S. news media industry to stay focused on what it's supposed … Read the whole story
