RTBlog
"The overall mix of advertising shifts possibly in favor of brand rather than performance," suggests GroupM's Brian Wieser, adding: "Isn't that an interesting observation?" Read the whole story
A composite of 40 of the biggest pure-play digital companies, GroupM said it is a "high-intensity" ad category that has been fueling much of … Read the whole story
The FCC will launch an investigation into whether mobile broadband providers adequately inform consumers about how their location data is shared, Chair Jessica Rosenworcel … Read the whole story
Facebook has agreed to settle claims that it violated users' privacy by sharing their information with outside developers, including Cambridge Analytica, according to court … Read the whole story
Spot makes the argument that the metaverse will eliminate geographic barriers, as it does for a a cycling team based in Africa. Read the whole story
COMMENTARYThe reality is he trails Barack Obama by a margin of two-to-one in another key media metric: post-presidency news coverage. Read the whole story
COMMENTARYThe voice assistant will be on NASA's unmanned Artemis 1 to test how voice command tech can aid future flight missions. Read the whole story
Meta CEO Mark Zuckerberg spoke with podcast host Joe Rogan about how dealing with controversial content on Facebook has "trade-offs." Read the whole story
The long-time Essence vet joins Dentsu International as Chief of Business Strategy & Transformation for Media in the Americas. Read the whole story
Meta users suing over claims that it tracks their visits to medical sites are seeking a court order to prohibit Meta from gathering or … Read the whole story
Marketers recognize the need to be better educated about accessibility and cost is the biggest challenge as well as a lack of technology a … Read the whole story
COMMENTARYThere's a new MGM syndication TV show of compiled clips from Ring-like digital doorbell content -- "Ring Nation." One Congressman believes this has gone … Read the whole story
COMMENTARYMarketers can now integrate podcasts into Twitter as a part of its redesigned Spaces -- a way to have live audio conversations on Twitter. Read the whole story
