"Ultimately advertising is an important end-market for these guys, because to drive app installs, it's so important for most of their end customers to spend money on advertising," GroupM's Brian … Read the whole story
Taboola says the free service, which gives publishers another source to drive viewers to publisher sites, will help it surpass $50 million in revenue … Read the whole story
According to The Verge, Snap is aiming for a major business restructuring, and will cut over 1,200 employee in full-time positions. Read the whole story
Consumers can get an ad-supported version of streaming Paramount+ and Showtime content called "Essential Plan" for $7.99 a month. All programs for this 'bundle" … Read the whole story
Fans can access exclusive NFTs featuring distinctive artwork of Heisman greats highlighted in this year's campaign. Read the whole story
Now CMO of a healthcare-focused Alphabet subsidiary, Drew Panayiotou will join Pfizer on Sept. 19. Read the whole story
Last print edition will be dated December. The brand has a store in Soho and is planning a live event. Read the whole story
Gorman will be president of worldwide advertising and Naylor will be VP of advertising. Gorman was responsible for reviving Snap's ad business, while Naylor … Read the whole story
"The challenges to democracies are all too visible. Machine learning may increase polarization - reengineering the online world to promote political division," reads an … Read the whole story
Microsoft's security team found a vulnerability in the TikTok Android app -- a one-click exploit that could have allowed hackers to hijack millions of … Read the whole story
NaviStone is urging a court to revisit its decision to revive a privacy lawsuit over online tracking, saying the decision could result in "a … Read the whole story
The FTC and six state AGs sued apartment-finding service Roomster and the online review platform AppWinn for allegedly duping customers with fake reviews. Roomster … Read the whole story
Only 35% of marketers said in a survey that they consider the physical ability of the consumer when developing digital content. Read the whole story
For example: The metaverse hasn't replaced Zoom, and likely won't. Read the whole story
Like comic book collecting, crypto investing is actually a niche market with a lot of fake hype. Read the whole story
Shutterstock acquired Splash News in May of this year, and will use the name for its news feed. Read the whole story