Sling TV had the fewest net installs among SVODs compared during the May-July period. Read the whole story
Growth for this year's traditional TV and AVOD ad revenue is projected to be up just 4.3% to $84.2 billion, according to MoffettNathanson Research … Read the whole story
House Speaker Nancy Pelosi suggested this week that she won't support the proposed federal American Data Privacy and Protection Act, which would override much … Read the whole story
A report based on analysis of ads on Apple's website concludes it's looking to add 216 platforms advertising staff--nearly doubling the total--although Apple disputed … Read the whole story
Apple privacy measures boosted its search ads business due to its App Tracking Transparency privacy initiative, while Facebook, Snap and others experienced sharp declines … Read the whole story
Broadband lobbying organizations on Friday abruptly withdrew a lawsuit challenging Maine's opt-in privacy law, which requires ISPs to obtain explicit consent before using web … Read the whole story
Amazon says it broke "all previous records" on the first day of release for its highly touted prequel to "Lord of the Rings." The … Read the whole story
Restaurant traffic fell 2% in Q2 vs. a year ago, the NPD Group reports. Strong breakfast sales don't always indicate an economic rebound. In … Read the whole story
The deal aims to bring ratings to Yahoo News' more than 200 million monthly visitors, bringing credibility to the thousands of news sources Yahoo … Read the whole story
Last year's campaign drove a 40% increase in awareness. With a new all-star cast, Denise Karkos wants to keep the gains going. Read the whole story
Some are warning of a dramatically slow fall season to come. Looking more closely at the current marketplace should offer some clarity. Read the whole story
The key is shifting from trial and acquisition to retention and targeted customer development. Read the whole story
Among the problems in targeting Hispanics: Your ads don't have people who look like us. Read the whole story
New virtual channels demand you answer questions like: What will search look like in the metaverse and other emerging platforms? Read the whole story
Matthew Koontz worked at Hulu as director of product management, Xandr as director, product management and Snapchat as group product manager, monetization. He also … Read the whole story