"A number of new services have entered the marketplace with different approaches to the measurement of attention," Scott McDonald says, announcing the ARF's "Attention Validation Project." Read the whole story
Fox says the Comscore deal means it can now use significantly larger data sets to benefit local linear TV advertisers. Over the last six … Read the whole story
At its annual developer conference Friday, Roblox announced plans to roll the ads out next year, signaling a potential business model shift from relying … Read the whole story
Katie Madding, chief product officer at Adjust, an analytics platform that helps marketers grow their mobile apps, believes Passkey will be a game changer … Read the whole story
Amazon's proposed $1.7 billion acquisition of iRobot Corporation, parent company of Roomba, is a threat to privacy and competition, advocates say in a letter … Read the whole story
While Roku is still by far No. 1, several smaller competitors gained streaming hours and share in the quarter. Read the whole story
New titles will expand on existing Ubisoft game universes. Read the whole story
"Plaintiff is not attempting to seek redress for any legal harm; instead, he is seeking to flaunt a two-hundred-page political manifesto outlining his grievances … Read the whole story
"People need money to live, and brands need users to engage with their content in order to grow their online audience," says Founder Anthony … Read the whole story
In the U.S., digital news wins out among all age groups, edging out print even among the oldest cohort. But 47% still prefer print … Read the whole story
Brands use OneView to set up, optimize and measure their ad campaigns. Read the whole story
Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands. Read the whole story
Some 75% of marketers surveyed said IT teams are responsible for giving them access to data for their operations, and nearly 70% of marketers … Read the whole story
While national TV advertising will recover somewhat in Q4 thanks to continued strong linear TV NFL programming, there will be a 5% decline for … Read the whole story
Presearch wants to perfect a decentralized approach to building a better search engine, and will provide $1 million in advertising grants to 10 winners, … Read the whole story
Media suppliers can make inroads by lowering barriers to entry with affordable, low-risk offerings that don't require more people to launch and maintain. Read the whole story
More consumers are buying online, but they expect to face challenges when purchasing this holiday season, Fiserv reports. Read the whole story
Queen Elizabeth II realized the connection that technology and the internet could create between the monarchy and people. She represented an institution that dates … Read the whole story